Top Menu

Tag Archives | superbowl

Social Media Shakes up Key Sports Events in 2011

This blog is fully dedicated to covering the shift in consumption of sport (and therefore the way athletes, sports organizations, and sponsors choose to interact with their audiences). Globalization, digitalization, and individualization are changing our lives – and they’re doing it fast! The shift towards global – social – sports consumption is no longer ‘a…

Continue Reading 13