Do you want to improve your promotional sports writing skills? Just like a football coach has a playbook that guides the team play-by-play, I’m going to reveal some secrets from my own playbook that will help you vastly improve as a sports promotional writer. Follow these secrets and you’ll move up the field to sports promo writing victory.
Preparation – If you’re new to promotional sports content writing, stick with topics you know best so you can do a minimum of research. As you progress, if you’re not familiar with a topic, take ample time and energy to research so you become familiar with the topic and comfortable talking about it like an old friend.
Headline – It MUST grab your readers’ attention as soon as their eyes hit the page. Your headline can set the tone for your copy or it can simply present an idea. It should only be a few words and hit your reader between the eyes with the wow factor. It’s the very foundation of your copy and you should spend the most time on this. [click to continue…]
About Michelle Hill
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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