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NHL Twitter Analysis: ‘Follower’ Standings

No one can deny the impact that social media has made on the digital age. When you are trying to keep your fan base informed about the latest promotion, need to get the word out on a scheduling update or just want to rev up their engines with new ice girls pictures, social media outlets…

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Pro Athlete Social Media Endorsements: Bubba Watson

Recently Digital Royalty brought clients Discount Tire and PGA Tour player Bubba Watson together to create a social media endorsement built on natural integration. The results?  Positive sentiment, engagement and conversion. Still intrigued? Case studies like the one in the video below will be presented by co-host Digital Royalty at the 2009 Sports Networker Summit…

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