We recently hosted a poll for the top sports social media professional and sports business resource of 2010, and the winner of both went to CNBC’s sports business reporter Darren Rovell!
I was extremely impressed with the amount of dedicated fans Darren actually had when he tweeted out the link to the poll to his nearly 46,000 Twitter followers and had an astounding 1,020 votes almost instantly. Other nominees had respectable numbers as well but Darren won by a landslide as second place came in at 370 votes. [click to continue…]
It’s been a year of Tiger Woods stories. After he officially lost the title of ‘number one ranked golfer in the world’, he has decided to join Twitter in an attempt to save what’s left of his brand. If I were Tiger and my secret life of indiscretions had become a public spectacle, I would go into hiding for awhile in my embarrassment and shame. My primary life talent would take a back seat to the agony of media scrutiny and public opinion. After I stewed in a boiling pot of negative press and perpetual gossip, I would create a plan of action…a plan to restore my tarnished reputation and develop a sense of trust with the media and public. My strategy would include:
1. Use Social Media
I would enlist social media as an avenue to regain trust and credibility in the public eye. I would communicate honestly and genuinely with my “fans” in order to establish a renewed rapport. Tiger is in fact doing this, much to the delight of his loyal fans. Within an hour of his newly opened Twitter account, he had multiple thousands of followers. His Facebook page has well over a million fans. His posts are positive and there’s a good “feel” about them. The feel of a man who has been humbled and who is now re-designing himself into a morally solid individual. [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
Web | Twitter | Facebook | LinkedIn | More Posts (64)
An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to actual people making legitimate claims about your product or service. The information is there, it’s the brand’s job to pay attention.
If you don’t already know, I work for VaynerMedia, doing online and social media consulting for brands, with a focus in the sports industry. Two of my clients include the New Jersey Nets of the National Basketball Association, and the New York Jets, of the National Football League. I find it important to check out the competition. Sometimes, it’s from a competitor’s weaknesses or mistakes, that you find the keys to success. Yesterday, while I was running through the social media outlets of teams in both the NBA and the NFL, trying to find things they were doing right and wrong, I found this:
http://www.facebook.com/memhisgrizzlies
[click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
Web | Twitter | LinkedIn | More Posts (49)
(This is a guest article by Ash Read)
The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have across the pond. Many of our bigger clubs have yet to recognize the power of social media. They broadcast news, results and details of any promotional offers, but in many cases there is very little interaction and engagement with the fans, which is a key aspect of social media, isn’t it?
In an age where the Premier League has a huge presence on the web and a huge global fanbase, it’s surprising there aren’t more Premier League players using Twitter. There is potential for these players to use social media in building their personal brands and following.
[click to continue…]
FOLLOW US