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Tag Archives | Sports and Twitter

Interview With Darren Rovell: Sports Business Man of The Year!

We recently hosted a poll for the top sports social media professional and sports business resource of 2010, and the winner of both went to CNBC’s sports business reporter Darren Rovell! I was extremely impressed with the amount of dedicated fans Darren actually had when he tweeted out the link to the poll to his…

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How Twitter Impacts Tiger Woods’ Brand

It’s been a year of Tiger Woods stories. After he officially lost the title of ‘number one ranked golfer in the world’, he has decided to join Twitter in an attempt to save what’s left of his brand.┬áIf I were Tiger and my secret life of indiscretions had become a public spectacle, I would go…

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Pay Attention to the Little Things (and People)

An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…

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Twitter and the Premier League

(This is a guest article by Ash Read) The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have…

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