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Sports Clubs, Do You Know Your Audience?

(This is a guest post by Daniel McLaren)

When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.

But is this the right audience for your team?

Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.

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One In a Trillion: How Mark Titus Wins with Social Media

Mark Titus is a former walk-on basketball player for The Ohio State University.  On the court he was fairly unremarkable, playing 47 minutes and scoring 9 points in his collegiate career. However, off the court is where Titus shines. In November 2008 he started his blog, Club Trillion. The trillion part of the name comes…

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