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NBA All-Star Weekend Enhanced Through Social Media

During the last weekend of February the spectacle that is NBA All-Star weekend descended upon Orlando, Florida. It seems that more than any other sports league, the NBA celebrates its star players by attracting the biggest names in entertainment, creating interactive experiences for fans, and providing a festive atmosphere for all who attend the three-day…

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LeBron is Missing a Massive Opportunity

Let me start by saying that LeBron James is doing just fine for himself. LeBron can pretty much do whatever he wants (e.g. get dunked on at his own camp and confiscate the video, walk off the court without shaking hands after losing the Eastern conference finals, back out of the Slam Dunk Competition) and…

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