A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.
The Website
Carrot created a fantastic microsite for the game, called SocialMediaBasketball.com. They included both teams’ starting rosters, complete with names, nicknames, and the ability to follow all of us on Twitter. Even cooler? Visitors had the ability to “like” the team they were rooting for / thought would win. Finally, a live feed featured anyone who tweeted about the game with the hashtag #CCvsVM.
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Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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Last week we posted a job description looking for a new community manager for our sites. The response was overwhelming and we received many amazing resumes and applications. The top 10 were invited to participate in the next stage of the search by submitting video posts explaining why they wanted the job. The videos showed clearly why these candidates made the top 10 cut to begin with. They are dedicated and passionate, something we value a lot for our company.
Some candidates really stood out and impressed us. They did crazy things like submit their application an hour after we requested it, created a website, sent multiple video posts and recorded themselves from a Sonic Drive-Through to illustrate their 24/7 hustle.
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June 11th 2010. I’ve been counting down to this day for what seems like an ice age! For those of you who may not be aware, (if that’s possible) today is start of the 2010 Football World Cup in South Africa. This is the first tournament held in the continent of Africa and promises to be special both on and off the pitch.
The first World Cup was in 1930 and since then it has grown to become one of world’s largest sporting events, bringing people from all different corners of the world together and giving them to opportunity to interact and connect. The digital age has opened up many new ways to connect with fans across the globe and also show your passion and love for the game of football, and your team. In this article I’m going to show you a few tools/apps/websites that I hope will add something to your World Cup experience. [click to continue…]
Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14
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It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports markets have taken their exposure to the next level through Twitter, while teams in smaller markets are using this tool to propel themselves into the social media spotlight.
1. Los Angeles Lakers (NBA) 1,520,444 followers @Lakers
The Lakers know how to win basketball games— they’re in pursuit of back-to- back NBA championships. L.A. also knows how to take advantage of Twitter. It’s no surprise that the Lakers have such a massive following being one of the most popular NBA teams in one of the most populated cities in the world. They’ve maintained their followers by keeping fans entertained with postgame quotes from players and coaches. They also sustain followers through a constant flow of stories that will undoubtedly build an even larger following of Lakers fans on the Web.
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Question: Who can benefit more from social media: small-time or big-time athletes?
Ryan: My initial reaction is small time athletes and big-time athletes once their career is in a decline. I will start with the argument for small-time athletes. Upper echelon and mainstream athletes already have significant followings. Many have endorsement deals, sell tons of merchandise, etc. Why do we like certain athletes? Because they’re A) really good at what they do. B) something about their personal life, approach, style, etc. resonates with us.
Big-time athletes have two big advantages: 1) They’re better players. 2) This enables them to be on television more, do more interviews and enable the fans to get more insight into their personality. On both accounts, it’s easier to “like” the more mainstream athlete. Social media helps level the second playing field. Dwayne Wade is always going to be a better basketball player than Charlie Villanueva, but now that Charlie has a presence on Twitter fans get significantly more opportunities to witness his personality in action and grow their affinity for him as a person.
Thoughts?
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Ryan is an Associate Media Analyst at Sports Media Challenge where he helps champion social media strategies for sports, lifestyle and entertainment brands. In his spare time he serves as a social media consultant who is passionate about the power of web 2.0 and its ability to cultivate conversations, build relationships and spread of ideas. Feel free to leave your thoughts on his article in the comments section below, connect with him on his blog at Ryan Stephens Marketing or on Twitter @ryanstephens, and read the rest of his bio here.
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A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.
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