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Sports Business: A Naive Vision of Data

Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…

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Former Real Madrid F.C. Digital Business Manager Shares His Success Story

I had the pleasure of interviewing Oscar Ugaz recently.  For those of you not familiar with Oscar, he is a Digital Business Consultant that has worked with some of the biggest brands in the world including Toyota, SAB Miller and Real Madrid F.C. In his former role as the Digital Business Manager for Real Madrid F.C., he…

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