Many NFL teams can attest that success on the gridiron doesn’t always translate into success in the Twittersphere. For NFL Twitter accounts, it’s all about fostering meaningful relationships with followers through timely and consistent engagement. Tweeting regularly is a key component of this strategy. Each tweet has the potential to either attract new followers or…
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What Drew Brees Can Teach You About Salary Negotiation
On July 13, 2012, the New Orleans Saints and Drew Brees agreed to terms on a 5-year, $100 million contract, a deal that included the largest amount of guaranteed money ($60 million) in NFL history. Brees was able to do this because he may have had more leverage during his negotiation process than any other…
Sportsbiz Weekly Buzz – 11.11.29
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Coordinator – Steve Richards Sports Business NBA’s Owners Win Big “After all the talk of a broken system and badly needed overhauls in the league, Saturday’s resolution produced one odd result: Fans won’t notice much of a difference.” Sports business maverick…
Interview with Retired NFL Player Levar Fisher on Business and Family
Levar Fisher is a retired NFL player for the Arizona Cardinals and New Orleans Saints. He now travels the country as a motivational speaker for youth, business, churches, and sports venues. While working with Levar and his wife Jacinta as their copywriter, I have observed how beautifully supportive they are of each other and how…