(This is a guest article by Jason Kobeda)
The ability to network has become an essential skill for those seeking employment in the sports industry. When I began pursuing a career in the NFL, I quickly learned how much competition there was. I traveled to the Senior Bowl week of practices and NFL Combine, where NFL personnel congregate during the off-season to evaluate talent. This presented rare opportunities to meet key people and I returned the following three years while completing my degree.
These are a few methods I used to put myself in the same room with the NFL personnel who had the power to hire me. These tips relate to football events, but are transferable to other sports business conference, MLB Winter Meetings, NBA Combine, etc.
1. Write introductory letters: Anytime you know you’re going to see someone that’s important to your career search, always write them a letter beforehand telling them what you want to do and that you’re hoping to meet them at the event. It is then much easier and more effective to approach that person and say, “Mr./Mrs. —-, my name is Jason Kobeda, it’s nice to meet you. I’m not sure if you got my letter last week, but may I have a minute of your time to discuss potential internships in your department?”
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We are about to enter Sports Symposium season. This Friday is the granddaddy of them all: The Princeton Sports Symposium. Amongst the panelists are former Baltimore Orioles and Chicago White Sox general manager Roland Hemond, Sports Illustrated senior writer Tom Verducci, President of Ponturo Management and chairman of the Leverage Agency sports marketing firm Tony Ponturo, IMG agency’s executive vice president of sports programming Barry Frank, etc.
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