If your goal is to work in the sports business industry, make sure “Live Networking” is part of your career-launching strategy. Not sure what that means? Live Networking includes networking in-person at trade shows, conferences, seminars and workshops. Jobs don’t appear out of thin air. You have to network! 3 Keys to Meaningful Connections: #1: YourRead more →
Tag Archives | Networking events
If you want to break into the sports industry (or advance your career in the industry), you must attend sports networking events where you can connect with others who already work in the field. The sports industry is very tight-knit, and it’s estimated that over 70% of all jobs are filled behind the scenes throughRead more →
This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.
The first three posts of this series have covered listening, content and community. This week I’m going to focus on the importance of taking online connections offline.
Keep It Consistent
Offline conversation about brands is still what prompts us to search for more online. If you want to build awareness and grow your fan base, you need to get out into the community offline as well as online.
Your message should be consistent across all platforms and all types of media, whether it’s online or offline. Make sure that if people see your team online they’ll recognise your brand offline and vice versa. Online and offline marketing should be part of one strategy and both should be kept in mind at all times.
A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.
Sports Networker returns to the international stage when it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London. The event will begin at 6:30 p.m on May 17, 2010, and sports professionals will have the opportunity to network in what will beRead more →
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