(This is a guest article by Chris Rufle)
Putting on a networking event at your venue can be beneficial for you in a few different ways. It can give you the opportunity to sell a weak night, draw in new quality leads, and help other business executives further their businesses all at the same time. As long as you follow a few steps to make sure you plan your event properly it can be a success.
First, pick a night. Since people are primarily coming for the networking event instead of the game, you have the opportunity to pick the date you prefer. This gives you the ability to take one of your weaker nights and sell it while hosting a successful group outing with great potential for future leads.
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