As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a game.
The explosion of social media has made it so much easier to keep up with what’s going on not just in the NBA but across the world of sports. It has also given fans unparalleled access to their favorite teams and athletes. Personally, I feel there has never been a better time to be a sports fan. Here are some of my best reasons why:
- Behind the scenes access: At no time in the past have fans had such insight into what goes on behind the scenes. This was really highlighted at the recent NBA All-Star weekend where many players were sharing behind the scenes videos and images on their Facebook and Twitter accounts.
About Ash Read
Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14
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(This is a guest article by Stephen Lombardo)







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