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General Managers Embrace Social Media

At the Tribe Social Forum last week, Lewis Howes learned that Indians General Manager Mark Shapiro is set to fully embrace social media this fall, from the head office all the way down to the players. Especially in a season where the Indians suck aren’t as competitive, Mark sees more reason than ever to harness the power of social media to interact with their fan base. At least one other General Manager agrees; Vancouver Canucks’ Mike Gillis has decided to use Twitter for the upcoming hockey season.

While Gillis isn’t as enthusiastic as Shapiro, he notes in the Globe and Mail, “social media is not something that is going to go away, and I think it’s a way to get a little bit of a different perspective out there”.

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Networking with the Cleveland Indians

I was recently invited to speak at Tribe Social Forum hosted by Major League Baseball’s Cleveland Indians on September 16th, 2010. It is an event focused on the increasing trend of social media usage in our society and networking with some of the finest folks in sports today.

Back when we did the Sports Business Survey, participants voiced that they wanted more networking opportunities and I believe this is a great chance to network with experts in the business. Attendees will learn how social media is changing the way we communicate, especially in the sports world.

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Interview with Robert Wuhl

Here is an interview with Robert Wuhl, writer, comedian, and actor who starred as a sports agent in the HBO show Arliss. Wuhl shares with us his thoughts with the current state of sports and how media has changed the presentation of players. Wuhl is an Emmy Award winner and also starred in Cobb, a story based on the life of baseball’s great Ty Cobb. See who he think is huge in sports.

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Stephen Strasburg’s Social Media Potential

If you don’t know about Stephen Strasburg, let me introduce you. Strasburg is a starting pitcher for the Washington Nationals. He was the number one pick in the MLB Draft last year and made his major league debut earlier this week: 7 innings, 4 hits, 2 earned runs… and 14 strikeouts! Quite the impressive entry…

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$ign of the Time$, Part 1

Some call it a sign of the times or the new “Revenue Era” in baseball.  All major sports teams are in search of revenue streams or new ways to maximize current ones.  Without a salary cap, Major League Baseball teams have been thriving with activity. One piece to the new revenue is puzzle has been…

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Networking at the Ballpark

(This is a guest article by Chris Rufle) Putting on a networking event at your venue can be beneficial for you in a few different ways.  It can give you the opportunity to sell a weak night, draw in new quality leads, and help other business executives further their businesses all at the same time. …

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Sports Business Weekly Buzz

Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and…

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Baseball’s Diamond in the Rough: The Florida Marlins

(This is a guest article by Stephen Lombardo) It is unlikely for the Marlins to make news in January.  Usually they handle their in-house business around this time of year.  Trying to keep guys like Hanley Ramirez and Josh Johnson are priority number one for this so called small market team.  However, this past week,…

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Social Media Report Card – The MLB

Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…

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Why Hasn’t Social Media Caught on With Baseball?

Let me start by saying this: The MLB not taking advantage of social media is like a slugger with home run power who refuses to swing the bat. It just doesn’t make sense. The Four Major Sports In the heat of this past NBA season, Twitter exploded and Facebook pages were redesigned for businesses. The…

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