Sportsmanship was reborn on June 2 and it wasn’t without a lot of labor pains.
In one of the most debated and discussed baseball games in years, Major League Baseball umpire Jim Joyce incorrectly called a Cleveland Indians’ ground ball to first base with two outs in the ninth inning, safe. A video replay showed otherwise. That one call cost Detroit Tigers’ pitcher Armando Galarraga a coveted perfect game.
Fans booed in the stadium and online. That led to not a riot (although if I read correctly, one wasn’t far off), but a most classy and likely unexpected move by Galarraga who met with the highly respected Joyce soon after the game. He said they hugged and Joyce expressed his regret for the call.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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Q: Can Minor League Teams Build Social Media Followings?
Recently, Sports Networker reader Todd E. Jones wrote in with a great question. He asked, “Do you think it is possible to use social media to build or grow a fan base for a minor league sports team? A few hundred or even a couple thousand fans on Facebook is good, but if a team needs several thousands, is it possible?” Todd brings up a good point. We talk a lot about how established sports organizations (leagues and teams) and players, with large and passionate fan bases, can utilize and capitalize on social media. But what about teams and players in the minor leagues?
Current Success in Minor League Baseball
According to an article by Josh Leventhal on BaseballAmerica.com, “social media have become the perfomance-enhancers of teams’ marketing campaigns, except instead of being frowned upon, social networking is becoming accepted as the best and fastest way to get a message to your fans.” Leventhal continues, “Direct mailing campaigns are being replaced by Facebook and Twitter pages, where fans can actually interact with the team. Streaming video gives fans more access than a basic Website or message board ever did.”
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Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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Sportsmanship was reborn on June 2 and it wasn’t without a lot of labor pains.
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