Imagine this for a second: You head out in the morning to shoot some hoops at your local basketball courts and you decide to “check in” using either Gowalla or Foursquare or any of the new geolocation platforms. Boom! You’re rewarded with free tickets to an NBA game. Later in the day, you head to Foot Locker, and when you check in, you get a special discount on any pair of Nike running sneakers. That night, when you head to your favorite sports bar and check in to let your friends know where you are, you’re gifted with an invitation to an exclusive VIP Playoffs party. The possibilities are endless.
Pretty soon, you won’t have to “imagine” any of this. In fact, as of last week, the first scenario (free tickets to an NBA game) is now a reality. On April 12th, VaynerMedia (the company I work for) helped facilitate a social campaign between the NBA’s New Jersey Nets and geolocation platform Gowalla. The campaign utilized Gowalla’s virtual item platform to distribute 250 pairs of virtual tickets in targeted locations (sports bars, outdoor parks, gyms) for April 12th’s New Jersey Nets v. Charlotte Bobcats basketball game. Users that found these virtual tickets were able to redeem the item for real tickets.
About Sam Taggart
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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