(This is a guest article by Anthony Alsop)

As of November 2008, India had a reported 81,000,000 users on the internet, which was an 100% increase from 2007, and they generated 4.54% of all internet traffic for 2008. With over 1.1 billion people, that’s only a mere 7% penetration level of the general population on the internet, and one can only imagine how many new users have started since then.

Not only is the country generating new users at a rapid, but there is a reported 350,000,000 mobile devices currently being used by Indian people as well. The country has long been a hot bed for technology development, but is one of the fastest growing general telecom markets in the world too.

How does sports play into this? Sachin Tendulkar is India’s greatest batsman in the game of cricket. He has scored the most runs in cricket history and is arguably one of the games greatest ever. In India, where cricket is considered a religion, he is the ultimate celebrity. Imagine if we combined the star power of athletes like Chris Johnson and Reggie Bush, then imagine that was just one man. Sachin Tendulkar is that man.