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Sports Business: New Channel Launch for ESPN Star Sports

In the world of sports business, ESPN STAR Sports is set to launch a new channel, marketing directly to the Indian sub-continent. The launch keeps in mind the growing need for Indian sports fans and the sports most liked and specific to them. The new channel named STAR Sports 2 will officially launch on March…

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What Happens When India Embraces Twitter

(This is a guest article by Anthony Alsop) As of November 2008, India had a reported 81,000,000 users on the internet, which was an 100% increase from 2007, and they generated 4.54% of all internet traffic for 2008. With over 1.1 billion people, that’s only a mere 7% penetration level of the general population on the…

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India’s Top Sports Tweeps: Part 1, We The People

(This is a guest article by Anita Lobo) Sports & social media have received a lot of attention worldwide, particularly over the opportunity or threat twitter represents. However, the adoption of twitter by the athletes has been considerably slower in India. This list presents top sports tweeps i.e. the ‘early adopters’ who actively reach out…

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