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The Top News in #Sportsbiz – 08.19.13 – 08.26.13

There is a lot of great news coming from the world of #sportsbiz this week. On top, Twitter advertising partnerships may be where the sports business world is headed.  In other news, the Dodgers’ win streak leads to a local business boom, how the US open will be utilizing more technology this year, the healthy…

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Hendrick Motorsports And The Digital Dashboard Blueprint

Hendrick Motorsports may be one step ahead in the social media game.  By utilizing their “digital dashboard”, they are able to reach fans better than ever.  Not only that, but they are leveraging its use to procure and promote new sponsorships.  The team believes that what they are doing with social media can be a…

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