Geolocation apps are the latest craze in social media in the sports industry. Just last month, the National Hockey League launched its own official Foursquare branding page. Just this week, the Wall Street Journal reported that the National Basketball Association is developing its own geolocation application for the iPhone and Android smartphones. “Turnstile,” the NBA’s application, will allow fans to check in at NBA arenas and while watching NBA games on television this season. It is expected to be released later this month.
While the NHL and NBA have embraced geolocation applications like Foursquare and Gowalla, the National Football League and its teams have yet to join the geolocation frenzy. Indeed, the Washington Redskins are the only NFL team with an official Foursquare page and badge.
Here are five tips that NFL teams can use as they embrace the mobile geolocation frenzy currently sweeping the sports industry.