Group M has recently turned their business efforts toward sports. SponsorCom is the newest addition to the Group M family, acting as a full-service sports sponsorship and rights division for an already-strong company based out of Australia. The fact that Group M is the leading global media investment management operation should alone be enough to persuade…
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How Digital Solutions Are Strengthening Grass Roots Sports
You often hear how digital and new media impacts top-level professional sports to generate new revenue streams and reach its growth potential. Over the last few years there has been growth in the monetization of digital media and the likes of the NFL, NBA and MLB are beginning to cash in. Here in Australia, an…