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Lingerie Football League Fans Flooding New Social Media Platform

by Lewis Howes|October 18th, 2010

The Lingerie Football League recently kicked-off their new season and if the popularity of their new social media platform is any indication, fans are taking notice.

Adage Technologies, a leader in website and application development, partnered with the Lingerie Football League (LFL) and Maximum Fantasy Sports to create the revolutionary LFL “Fanzone,” a new social media outlet for league fans looking to interact with their favorite players and teams.

Launched in July 2010, over 15,300 users are already signed up to participate in the LFL Fanzone. Fans can customize their profile with their personal information, pictures, photos, videos and links to their favorite players and teams. Users can then ‘friend’ other profiles, chat on message boards and connect with specific teams, players and league officials.

“We wanted the LFL fans to feel they were part of the organization, as well as receive the most up-to-date news on teams and players,” Roy Chomko, President of Adage Technologies, said. “With the Fanzone, users can create their own profile and immediately start connecting with the league through several social media tools.”

The site also features regular blog posts from the players to keep their fans updated on what they’re doing, when the next game is or even the status of their latest injury. For new users looking to learn about the league, the Fanzone features a league blog, team rosters and highlight videos of the most recent action.

“As professional sports continue to grow, so has the way organizations connect with their fans,” said Mitchell S. Mortaza, Founder and Chairman of the Lingerie Football League. “The response to our Fanzone has been phenomenal, and it represents how teams and players can use social media to bring fans closer to the action than ever before.”

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About Lewis Howes

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From Sports Team to Social Experience

by Ash Read|October 12th, 2010

This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.

In the first post of this series I covered the importance of listening in social media. Today I’m going to cover how community can help your fan base grow.

Using social media to create an online community is a great way to bring your fans together, constantly keep them thinking about your team and also reach new fans. You can also use an online community as a way to add to your teams overall experience and create brand advocates. [click to continue…]

About Ash Read

Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14

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Utilize Social Media to Grow Your Fan Base

by Ash Read|October 4th, 2010

When we talk about social media in sports the majority of case studies and best practices come from high profile and established sports teams and we tend to focus on how these teams engage with their fan base through social media. But what if your team doesn’t already have tens of thousands of fans-how can you utilize social media to grow your fan base?

The above question is something I get asked a fair bit and to be honest there’s no set answer – the answer depends upon you, your team and your target fan base.

Whilst I can’t give a set in stone plan that will guarantee your team’s fan base will grow, I can certainly give you some tips that will help.

Starting today, I’ll be publishing a short series of weekly articles about how I feel teams and sports organizations can utilize social media to grow their fan bases.

Know your audience

Listening is a key factor in successful use of social media. Before you jump into social media you need to make sure you know your audience – if you don’t you will end up wasting a lot of time. [click to continue…]

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ESPYs Allow Fan Voters to Draw Emotional Appeal

by Matt Clark|July 20th, 2010

I first started watching the ESPYS thinking I was going to write an article on the good and bad that happened during the event. I had my first entries all ready to go, I had segments written bashing Janelle Monae for those trifling singing performances between segments, and pieces written showing my utmost appreciation toward Erin Andrews and Brooklyn Decker for attending the award show; obviously because I have the utmost appreciation for their successful careers. Than as the night progressed I began to acquire a different tune about the ESPYS, one of which was not solely concentrated on the awards and entertainment of the night, but rather on the underlying meaning behind this huge event. [click to continue…]

About Matt Clark

Matt Clark is currently an intern for Sports Networker, studying sport management and public relations at York College of Pennsylvania. He has an extreme passion for learning about new trends in social media and technology and how it is revolutionizing sports. He has contributed as sports editor for the York College newspaper, been an event manager for collegiate sporting events, intramural supervisor, contributor to the sports information department, and executive board member on the Sport Management Student Association. Matt is heading into his third season as part of the game-day entertainment with the Scranton-Wilkes Barre Yankees. Connect with him on Twitter @mattgclark

Phollow Phriday: A Twitter Resource for the Philly Sports Fan

by Sam Taggart|July 16th, 2010

There are few things in life (family, friends, & my cat) that I love more than the city of Philadelphia and sports. I was born and raised in the city, and I’m a lifelong Philly sports fan. One of my first sports memories is Joe Carter hitting a three-run walk-off home run against closer Mitch Williams, propelling the Toronto Blue Jays into a World Series victory over his hometown Phillies. Sigh.

A big complaint about today’s Internet is that there is “so much noise” and it’s too hard to find the content you care about among all the other stuff out there. I agree, there is a lot of noise, but I don’t think it’s a bad thing. I’d rather everyone had a voice than only a select few. Plus, Twitter is a great platform for getting through the noise and to the stuff you really care about. Why? Because you choose the people you follow. Essentially, you choose the amount of noise you want to see and hear. If you only want to follow people who talk about peanut butter, that is entirely possible. [click to continue…]

About Sam Taggart

Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.

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Now is the Best Time to be a Sports Fan

by Ash Read|March 23rd, 2010

As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a game.

The explosion of social media has made it so much easier to keep up with what’s going on not just in the NBA but across the world of sports. It has also given fans unparalleled access to their favorite teams and athletes. Personally, I feel there has never been a better time to be a sports fan. Here are some of my best reasons why:

Behind the scenes access: At no time in the past have fans had such insight into what goes on behind the scenes. This was really highlighted at the recent NBA All-Star weekend where many players were sharing behind the scenes videos and images on their Facebook and Twitter accounts.

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