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Lingerie Football League Fans Flooding New Social Media Platform

(This is a guest post by Robert Chilver)

The Lingerie Football League recently kicked-off their new season and if the popularity of their new social media platform is any indication, fans are taking notice.

Adage Technologies, a leader in website and application development, partnered with the Lingerie Football League (LFL) and Maximum Fantasy Sports to create the revolutionary LFL “Fanzone,” a new social media outlet for league fans looking to interact with their favorite players and teams.

Launched in July 2010, over 15,300 users are already signed up to participate in the LFL Fanzone. Fans can customize their profile with their personal information, pictures, photos, videos and links to their favorite players and teams. Users can then ‘friend’ other profiles, chat on message boards and connect with specific teams, players and league officials.

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From Sports Team to Social Experience

This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.

In the first post of this series I covered the importance of listening in social media. Today I’m going to cover how community can help your fan base grow.

Using social media to create an online community is a great way to bring your fans together, constantly keep them thinking about your team and also reach new fans. You can also use an online community as a way to add to your teams overall experience and create brand advocates.

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Utilize Social Media to Grow Your Fan Base

When we talk about social media in sports the majority of case studies and best practices come from high profile and established sports teams and we tend to focus on how these teams engage with their fan base through social media. But what if your team doesn’t already have tens of thousands of fans-how can you utilize social media to grow your fan base?

The above question is something I get asked a fair bit and to be honest there’s no set answer – the answer depends upon you, your team and your target fan base.

Whilst I can’t give a set in stone plan that will guarantee your team’s fan base will grow, I can certainly give you some tips that will help.

Starting today, I’ll be publishing a short series of weekly articles about how I feel teams and sports organizations can utilize social media to grow their fan bases.

Know your audience

Listening is a key factor in successful use of social media. Before you jump into social media you need to make sure you know your audience – if you don’t you will end up wasting a lot of time.

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ESPYs Allow Fan Voters to Draw Emotional Appeal

The ESPYS were a night that highlighted the perseverance of individuals, the resurrection of towns, and the voice of the people in a collective environment.

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Phollow Phriday: A Twitter Resource for the Philly Sports Fan

There are few things in life (family, friends, & my cat) that I love more than the city of Philadelphia and sports. I was born and raised in the city, and I’m a lifelong Philly sports fan. One of my first sports memories is Joe Carter hitting a three-run walk-off home run against closer Mitch Williams, propelling the Toronto Blue Jays into a World Series victory over his hometown Phillies. Sigh.

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Now is the Best Time to be a Sports Fan

As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a…

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