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Why Facebook Sponsored Posts Will Change the Way Your Favorite Sports Team Interacts Online

Written by in Social Media in Sports

There are few companies who have done a better job than Lululemon using social media to grow its brand. More impressive is that they’ve done so in a field (apparel) where its competitors spend hundreds of millions of dollars to acquire market share. Lululemon’s advertising is minimal, relying on word of mouth and consumer interaction…

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