When the world’s best athletes convene every four years to celebrate the majesty and pageantry that is the Olympic Games, organizers hope that the world focuses on the spotlight of sport, not the shadow of scandal. Unfortunately, despite the best intentions of Olympics’ officials and organizers, breaches in sports ethics ranging from players cheating to…
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The NFL Promotes American Football In China With “Home Field” Movement
In recent years, the NFL has been pushing to host games in Europe. There have even been talks of relocating a team across the pond. With the Jaguars committed to playing in Europe, the NFL’s sights are set to promote American football elsewhere. It all started this past weekend with the NFL kickoff in China….
Sports Social Media: Euro Football Study in China
China currently has the largest population in the world with more than 1.2 billion people and 15.6 million of them are active social media users when it comes to European Football. These are huge numbers and a recent study by Mailman Group on sports social media titled Red Card takes a look at the relationship…
Sports Clubs, Do You Know Your Audience?
(This is a guest post by Daniel McLaren)
When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.
But is this the right audience for your team?
Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.