Bob Arum Says Deal Reached For Yankee Stadium To Host June Bout
- Top Rank Chair Bob Arum Thursday night said that Yankee Stadium will host a June 5 bout between Yuri Foreman and Miguel Cotto, according to Dave Skretta of the AP.
- Yankee Stadium could hold 30,000-35,000 fans for Foreman-Cotto bout.
(www.sportsbusinessdaily.com)
LPGA renews Blue Diamond, signs Florida’s Natural
By John Lombardo
- The LPGA has renewed its sponsorship deal with Blue Diamond Almonds and signed Florida’s Natural Brand citrus growers as an official partner.
(www.sportsbusinessjournal.com)
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About Ben Sturner
Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.
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