When you think of social media and basketball, you think Shaquille O’Neal. He has over 2 million followers on Twitter and about 900,000 fans on Facebook. He is hilarious, innovative, active, and engaging. He was one of the first athletes to get involved with social media and his personality has helped make him one of social media’s biggest stars.
Shaq gets a lot of love for being the pioneer athlete in this space, but people fail to acknowledge the one who came before him and all other athletes: Gilbert Arenas.
In October 2006, Gilbert Arenas began blogging on NBA.com. He used the blog, “Agent Zero: The Blog File,” to complement his entertaining personality by making scoring predictions, writing about his experiences on and off the court, and giving the fans a true look into the life of an NBA star. He interacted with fans, even making bets with them, and got into trouble from time to time for what he said. Most importantly, he was not afraid to push the envelope and he was transparent and honest. He was nothing more than Gilbert Arenas, and that is what made his blog so fun to read and follow.
