In the economic times of 2009 everyone is trying to define and produce value. Like most marketing buzzwords, value can be a very ambiguous concept.
When fans look to spend their discretionary income to take in a ballgame, they base their purchasing decision on the emotions that the product of sports provides. The emotional aspect in purchasing the experience can at make fans even more discretionary.
Fans are seeking the best deals to see their favorite teams and teams are consistently trying to add value to the fan experience. Fans want deals, but buy value. However, while teams often sell by adding value, fans buy based on their perceived value. ESPN’s recent Ultimate Standings survey encompasses eight categories that relate to the fan’s perception of value. The objective of the survey being to measure nationally how well teams turn fan dollars into wins.
There is a paradox in this measurement. First, the poll was created based on what fans want, not what they consume. Second, it was only 50,000 plus responses, while by July [click to continue…]
About Tyler Johnson
Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.
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