China currently has the largest population in the world with more than 1.2 billion people and 15.6 million of them are active social media users when it comes to European Football. These are huge numbers and a recent study by Mailman Group on sports social media titled Red Card takes a look at the relationship…
Archive | Social Media in Sports
Three Tips for Successful Social Media in Sports
Athletes, sport franchises and marketers continue to push the social media envelope. While the industry continues to innovate how they incorporate their social media messaging to foster and engage with fans, what we have to start asking is, how much is too much? In recent years, Twitter handles and hashtags have been placed on courts or…
NASCAR Attempts to Take Down YouTube Video on Copyright Grounds
Following a horrific crash during the DRIVE4COPD 300 at Daytona International Speedway on Saturday, controversy emerged involving a fan video of the crash that was uploaded to YouTube. NASCAR had initially said the video was taken down on copyright grounds, citing language on the back of tickets. On a ticket from a NASCAR event at…
Manti Te’o Says He Has Stopped Using Social Media
Manti Te’o, the former Notre Dame linebacker who shocked the sports world with the bizarre story of a fake girlfriend told USA Today on Monday that he has stopped using social media since the incident. The 2012 Heisman Trophy finalist shut down his verified Twitter account back on February 5, and said he was not sure if…
Twitter War Breaks Out Between Darrelle Revis, Richard Sherman
Richard Sherman of the Seattle Seahawks has only been in the NFL for two years, but has already established himself as one of the league’s biggest trash talkers. Last month, Sherman took to Twitter for a jab at Darrelle Revis of the New York Jets, who has established himself as an elite cornerback. The two…
Why Twitter Buying Bluefin May Be The Most Important Acquisition of 2013
Twitter’s acquisition of Cambridge (MA) based Bluefin labs could be the single most influential digital acquisition in 2013. Why? Bluefin measures what we’re talking about in the social space as it happens on TV. Twitter is out to build a revenue model based on real time brand activation. Super Bowl XLVII was the most talked about…
NHL Twitter Analysis: ‘Follower’ Standings
No one can deny the impact that social media has made on the digital age. When you are trying to keep your fan base informed about the latest promotion, need to get the word out on a scheduling update or just want to rev up their engines with new ice girls pictures, social media outlets…
NHL Facebook Analysis: ‘Like’ Standings
All 30 NHL teams maintain Facebook pages that gives them a platform to announce news, encourage discussion, occasionally hold competitions and generally attempt to create a fan community. Every team maintains their Facebook presence in a slightly different way, and every team seems to place a different value on Facebook’s role in their social strategy….
Sports Social Media: Shnarped Hockey App
Have you ever dreamed of giving a fist bump or a tap on the shinpads to your favorite hockey players such as Sidney Crosby, Jonathan Quick or Logan Couture after they make a mind-boggling play on the ice via sports social media? Well, that dream is now a reality thanks to the sports social media…
XFINITY Offers Ultimate Sports Social Media Job
Have you ever wanted a job in sports social media? Ever wondered how you could achieve this? For those sports nuts out there who love using social media, the opportunity of a lifetime is here. XFINITY – the name for the re-branded triple play services in Comcast’s largest markets including digital cable, cable internet services…
Super Bowl XLVII Sets Live Stream Viewership, Social Media Records
The live streams of Super Bowl XLVII from CBSSports.com, NFL.com, and NFL Mobile from Verizon drew a record number of viewers for a single game sports event in the United States on Sunday as fans turned to new platforms to watch what is being called the most social Super Bowl in history. CBSSports.com drew 3…
Super Bowl XLVII: Comparing the San Francisco 49ers and Baltimore Ravens on Social Media
Ready, set blitz! We’re officially on the cusp of Super Bowl Sunday, or so appropriated dubbed the Super Bro-l. Yeah, the media and everyone is going bananas over the story of the two brothers who coach their respective teams and the saga leading up to the game is all over the social media sites. It’s…