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Gail Sideman

Author Archive | Gail Sideman

Vick Has His Say, But Do We Believe Him? Does It Matter?

Despite lots of competition, the lead sports public relations story continues to be former Atlanta Falcons quarterback, Michael Vick. Since we last met, the Philadelphia Eagles signed Vick to a one-year contract for $1.6 million with a second-year option worth $5.2 million and incentives. Vick, for those who aren’t familiar with his story, served 18…

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Sports Images Take a Beating, Making Effective PR All the More Important

The sports industry has been fraught with public relations challenges the past 10 days. When I began to form this post in my head, the “only” examples were Michael Vick, Brett Favre, Plaxico Burress and Major League Baseball. Today I add to that the National Football League and ESPN. What could be more appropriate for…

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Sports Media PR, Then and Now

As the old Virginia Slims tagline for the Women’s Tennis Tour said  in the 1970s, “WOW!” Oh, wait … that line was, “You’ve come a long way, baby.” The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however,…

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