I really like to you break down different cover letters weekly and then make suggestions for improvements. As someone that’s looking to work in Sports Marketing, I value to incite that you provide on how to improve your cover letter. This is usually the one thing that potential employers spend the most time looking at. Resumes don’t always give a good picture of who a person is and what they would bring to an organization. I would really encourage anyone, college students especially, to take a look these tips for working in Sports: http://www.sportsnetworker.com/2012/12/26/5-ways-to-get-involved-in-sports-business-during-college/. A lot of these tips will not only help your resume but give you a lot to discuss in the aforementioned cover letter.