Recently I went to China to play beach volleyball. While I was there I noticed the Chinese approach to marketing clothes, products, and services was very aggressive — products and services were constantly ‘in your face’. The supermarkets in particular were particularly fascinating – aisles upon aisles of products and signage,consumers hit with marketing messages…
Tag Archives | Social Media
Tapping into Team Supporters Outside Your Zip Code: Role of Social and Digital Media
Professional sport teams each have fans that not only live in within arena zip code, but there are others who live in other states and even in other countries. Many of these fans have never been able to be communicated with by their favorite team…until now. The next question is not, “Why should I care,”…
A TIP SHEET FOR TIP SHEETS
Most everyone loves tip sheets. They’re easy to read, they don’t take more than a few moments to complete, and most often, they’re fun to read. If you’re an athlete embarking on your post-pro career or any other sports-related executive, a tip sheet, or a series of tip sheets, is a great way to establish…
5 Questions To Ask About Your Sports Organizations’ Digital Team
Today, every sports organization has a digital team that’s in charge of the upkeep and management of the teams digital assets. From the articles that go up on the website daily, to the Tweets and Facebook updates that are shared with fans, a teams digital presence has grown from just banner ads and email blasts…
What Sports Franchises Can Learn From Howard Stern
On Saturday, social media newbie Howard Stern created quite a stir when he decided to offer impromptu running commentary on his Twitter account during an HBO airing of his autobiographical film ‘Private Parts’. His tweets provided behind-the-scenes insight, his thoughts regarding scenes and personalities, as well as banter with his fans. The King of All…
How to Damage a Brand Off the Field
Across the world we have recently had a lot of elite athletes making silly mistakes via social media platforms. Much to my dismay, some of Australia’s best athletes have been involved, with a few tweeting derogatory comments about others or distributing blatantly sexist videos on the net. A recent scandal involving some of the AFL’s…
Sports and Social Media in 2010
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…
An Interview with San Francisco Giants’ Director of Social Media
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…
Networking in Business Beyond Social Media
The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within…
Top Twitter Athlete of 2010
In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010,…
Kobe Bryant’s Social Media Enigma
When we think of social media in basketball, a lot of names come to mind. Shaq was the pioneer. Steve Nash engages with fans with the same smoothness he does orchestrating the basketball court. Dwayne Wade and Chris Bosh make announcements on Facebook. LeBron makes notes of his haters. The list goes on, but Kobe Bryant isn’t…
Top Sports Social Media Professionals of 2010
The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a…