Wallabies Brand Engagement and Reinvigoration Faced with falling levels of interest and attendance, rugby in Australia needed a reinvigoration in 2011. The Australian Rugby Union (ARU), the governing body for the sport in Australia, decided to leverage the annual Tri-Nations tournament as a platform to shake up communication and drive engagement with the Australian public….
Tag Archives | Social Media
The New Teams in Town: Is South Florida Becoming a Sports Marketing Powerhouse?
The battle between small and big market franchises has peppered the landscape of professional leagues since the early days of the 1950s, when National League Baseball first made its exodus to the west, and even more recently during the NBA Lockout this past fall. Heightened mostly around the nearest CBA debate waiting to surface, the…
Why the PGA Tour Needs the “Golf Boys”
By now, the world has heard the story of Bubba Watson. After winning the 2012 Masters in dramatic fashion, Bubba Watson turned the golf world upside-down. Watson has been on the cover of Sports Illustrated (a rarity for someone not named Tiger or Phil these days), made an appearance on the Late Show with David…
Athlete Couple Branding: Rory McIlroy and Caroline Wozniacki
Northern Irishman Rory McIlroy’s victory at The Honda Classic but a few weeks ago solidified his ascent to the top – for the first time in his career he moved to the number one spot in the Official World Golf Ranking. On the other side of the country, Dane Caroline Wozniacki, former world number one…
Will Social Media Kill Sports Radio?
So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. In fact, 81% prefer the Internet for their sports news, period. This is radio,…
Dallas Mavericks use Social Media to connect with Fans
The NBA has the most followers in Social Media of any sports league in the nation. Teams are encouraged to interact with their fans in Social Media and the Dallas Mavericks are one of the leaders in this space. The Mavericks Facebook & Twitter pages have over 2 million followers which makes them 7th best…
The Psychology Of Social Sports Fans: What Makes Them So Crazy?
From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Sportsbiz Weekly Buzz – 12.2.7
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Baseball, Not Football, Has the Super Salaries “Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has…
Sportsbiz Weekly Buzz – 12.1.31
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Dodgers Sale: Moneyball Part II “Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office…
Digital Advantage to the Australian Open
The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this, has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most…
Social Media Changes Sports Photography
The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…
How to Become a Social Media Spy
Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their…