Top Menu

Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

Mayweather Vs Alvarez PromoThe boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take place on September 14.

Mayweather vs Alvarez strategies

In 2007, the Mayweather vs De La Hoya fight set the record for the biggest Pay Per View fight in terms of audience.  If, in fact, gate sales indicate Pay Per View sales, this fight will be huge.  The fight has already set the record for biggest gate $19.9 million.  Not only that, but Floyd Mayweather is set to receive a record $41.5 million for the fight.

While boxing may be sliding off into the deep end, promoters may be learning to swim.  Promotions for the fight are vast and varied.  As the fight is set to take place on Showtime PPV, commercial time will be plentiful.  CBS is the owner of Showtime.  With football starting on Sunday, promoters are finding a target market in the sports audience.  Not only will the fight be promoted during NFL games, but it will see light during college football games as well, most notably during the Alabama vs Texas A&M game.

Because of Canelo Alvarez’s youth and good looks, promoters are not only going after college football fans, but female fans as well.  The Hispanic market will also be a huge factor in any sort of promotion as well.  In fact Richard Schaefer, the CEO of Golden Boy Promotions, says Canelo’s audience draw is impressive:

“Canelo has outdrawn the Mexican national soccer team on Televisa (a Mexican television and mass media company),”

CBS will also offer the live weigh-in and press conference.  Showtime will then attract more attention to the fight through it exclusive behind-the-scenes access of each fighter preparing.  Stephen Espinosa, Executive Vice President of Showtime Sports, weighs in on the idea:

“All Access is the single most effective toll we have to promote the fight.  It gets the casual fans and hardcore fans involved on an emotional level.”

Showtime PPV is going to charge $74.95 for the HD version of the fight.  HD reigns supreme in today’s world, as evidenced by the numbers:  60-65% of fans buy HD over standard definition.

Promotion goes old school

Whether it’s considered “old school” or not, the fight will be aired in nearly 500 theaters across the US, as well as six MGMs.  In case you were wondering, the MGM viewing experiences are already sold out.  These experiences are said to closely mimic the experience of watching the fight in person.

A true old school method would be the newspaper.  Print promos are set to run in daily newspapers in hopes to grab that “last minute” buyer.  Each boxer is also set to grace the cover of ESPN the magazine.

As far as radio is concerned, the fight will be promoted by the likes of The Jim Rome Show, Howard Stern and CBS Radio. Perhaps more importantly, the promoters spent $2 million dollars on promoting Mayweather vs Alvarez with an 11 city tour.

Yes, Mayweather vs Alvarez is looking to break records.  Of course Floyd “Money” Mayweather has something to do with this.  But there is no doubt that the wide range of promotional marketing strategies has something to do with it as well.

You can check out the promotional video for the fight below:

Which, if any, of these promotional techniques entices you to pay for a boxing match as big as this?

Photo credit – realcombatmedia.com

, , , , , , , , , , , , , ,

681 Responses to Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

  1. forex forum February 3, 2017 at 12:53 pm #

    Fantastic blog! Do you have any tips for aspiring writers?

    I’m hoping to start my own site soon but I’m
    a little lost on everything. Would you recommend starting with a free platform like WordPress or go for a paid option? There
    are so many choices out there that I’m totally overwhelmed ..
    Any tips? Thanks!

  2. Javier Parraga August 6, 2017 at 6:33 pm #

    Increíble la cantidad de dinero e interés mundial que estas pelean generan, aunque en muchas oportunidades son un verdadero fiasco, tu forma de analizar esta pelea entre Maywater y Alvarez es genial, explicas muchos aspectos relacionados con el marketing y publicidad de estas grandes carteleras que desconocía, felicitaciones. themagazinesport.com

  3. Video Bokep August 13, 2017 at 12:49 am #

    Thanks for sharing such a nice opinion, article is nice,
    thats why i have read it entirely

  4. fisicus gym August 14, 2017 at 7:25 am #

    Excellent post. Thank you

  5. Grosiran MUKENA.com October 2, 2017 at 9:11 pm #

    Getting paid to crochet isn’t difficuult iff you do the research
    and bein ann enterdprise that caters to thoose hapopy too
    buy what you offer. It was caught $5000 each month in sales using one of their dropshippers.
    Determine not just their qualities, but also the important figures about
    them: what size is their group, what’s their average age and income, and the way much
    purchasing power they’ve goot to the product you’re thinking of selling online.

  6. kaos distro parahyangan October 7, 2017 at 4:06 am #

    UK finishing touches are also available on the web and ordering is just as easy aas ordering from any other country.

    Fiercely independent, the fashion industry has managed tto bubble and explode
    beyond your reach of corporate dollars. We think this can be a mistake, and here are a couple reasdons why we think so.

  7. FSBO (For Sale by Owner) – If you decide to diy, yoou save
    plenty of money. It pays to pay attention to the green movesment given it
    moved beyond just simple recycling; now it is section of the baby product market.
    While each band and diamond earring set looks unique, most likely these items were pproduced in higher quantities
    and sold by the wholesale distributor.

  8. peluang usaha bandung .Com October 7, 2017 at 7:13 pm #

    a payment for you personally, on your own account, in your behalf, or your request if you have a
    responsibility to repay the amount. It is incumbent upon the enterprise risk management efrort to spot and assess
    all risks and exploit opportunities. In the past banks
    played an extremely active role in aiding companies of all sizes
    wwith day-to-day financial needs.

  9. peluang usaha jasa 2018 October 16, 2017 at 11:30 pm #

    However, you’ll find significant risks involved when youu are utilizing private funding sources due to the fact that they may
    moderafe yiur business very quickly. And such documentation will allow you
    to definitely gauge your organization’s waiting for alll times and aid iin reporting and
    paying the appropriate quantities of varoous taxes.
    Whether you are a physical or digital business, accoynting is essential;
    it really is in analoghy similar towards the heart of your
    organism.

  10. grosir baju bandung October 21, 2017 at 9:05 pm #

    Again, when yyou head into tthe space, what are your clothes saying to everyone else.

    Many women hold responsible leadership positions in operation in fact it is imperative that yyou convey the best attitude within our clothing.
    Becoming knowledgeable about the corporation dress code is additionally helpful if
    whatt you are wearing is tasteful but not permitted.

  11. HotDeals June 20, 2018 at 11:54 pm #

    Promoters of boxing have to change their market strategy. Don’t if the change will have effect on common boxing lovers.

  12. sameer sharma August 7, 2018 at 11:14 pm #

    If you want to get a free heart of vegas coins online then you must go to hovcoins.online which has an amazing tool that makes you earn within seconds.

  13. The Victorian Front Porch Christmas Tour was voted one of the Southeast’s top-rated
    tourism events and featured in @BHG & @Southern_Living. The
    event is a self-directed driving tour except on Saturday night when the streets
    are closed for walkers to enjoy.

  14. http://www.dominobet88.asia November 19, 2019 at 7:30 pm #

    Situs agen poker online tepercaya di Asia hadir dengan permainan lotere Asia terlengkap dan terbaik. Kami mengundang para pecinta game poker online untuk menghasilkan uang nyata untuk bergabung dan bermain di situs agen judi online terbaik di Indonesia, karena untuk dapat bermain di sini Anda tidak perlu mengeluarkan uang banyak. Bermain poker tanpa bot, domino qiu qiu, capsa, di bandar judi poker hanya bisa dengan 10 ribu Rupiah saja. Tidak hanya setoran minimum kecil, tetapi juga penarikan minimum kecil 10 ribu juga.

  15. http://www.dominoqq2019.net November 19, 2019 at 7:31 pm #

    Bagi Anda yang menginginkan uang dengan mudah, mainkan permainan judi poker online ini. Anda tidak perlu datang jauh-jauh ke warna atau membuka laptop Online Gambling Poker sekarang hadir dan dapat dimainkan di smartphone Android dan iOS. Untuk memainkan game online seperti ini, Anda harus masuk terlebih dahulu jika Anda tidak memiliki akun, maka Anda dapat mendaftar di daftar menu beranda gratis. Tidak rugi kan? Bermain game poker hanya mendorong Anda agar tidak kehilangan energi untuk memenangkan uang lagi haha.

  16. http://www.indopokerlounge99.com November 19, 2019 at 7:31 pm #

    Banyak cara dan taktik untuk sering menang dalam game online ini, Jika Anda memahami panduan dan tutorial yang telah disediakan oleh pemilik situs web tentunya Anda akan dapat memainkan game ini dengan meraih kemenangan tinggi. Sebenarnya bermain game seperti ini tidak kalah “sungguh karena daftarnya murah ditambah kemenangannya sangat mudah, daftarnya hanya sekali tapi kemenangannya berkali-kali” Cobalah Sekarang Juga.

  17. https://gencarqq.dewalego.com March 29, 2020 at 3:31 pm #

    Awesome! Its in fact awesome article, Ӏ һave got
    much cleаr idea cⲟncerning from thiѕ piece of writing.

  18. http://118.107.35.104/ May 10, 2020 at 9:21 pm #

    Awesome! Its in fact awesome article,

    thank you brother .
    keep do it like this.
    CHEER !
    http://118.107.35.104/

  19. Charlie Flint September 18, 2020 at 6:00 pm #

    ok

  20. Mohammed September 22, 2020 at 6:34 pm #

    I read this paragraph fully on the topic of the
    resemblance of most recent and preceding technologies, it’s amazing article.

  21. Jacelyn October 20, 2020 at 8:23 pm #

    What’s up, after reading this amazing paragraph i am as well cheerful
    to share my know-how here with friends.

  22. Anna Evans November 15, 2020 at 12:05 am #

    Thank you, sir, for writing this article, I found it very useful and helpful actually, especially topic about new plans. Looking forward to your future work.

  23. cookie clicker June 13, 2021 at 9:47 pm #

    Let’s go!

  24. Den Harris July 8, 2021 at 3:36 pm #

    New MMR season in Dota sucks, I lost my high rank, well pretty much the same way as in previous seasons.

  25. Alchemy Game August 11, 2021 at 3:05 pm #

    A popular point of view, but not correct. You see just because the majority of people think so, doesn’t necessarily mean that they are right.

  26. Unblocked Game January 23, 2022 at 9:45 am #

    Time changes everything, sooner or later you will change as well, it is just a matter of time.

  27. Tony February 18, 2022 at 2:14 am #

    Guys do you love strategy games? I’m looking for gamer friends, we can also play in multiplayer modes.

  28. gacha life February 27, 2023 at 12:32 am #

    It’s a wonderful piece. In my opinion, this is one of the best blog posts ever. I admire and am inspired by your work. That’s really kind of you

  29. nfr las vegas May 25, 2023 at 11:35 pm #

    I appreciate the passion and enthusiasm you bring to your writing. Thank you for making a difference in the lives of your readers.

  30. stumble guys 2 July 18, 2023 at 3:13 am #

    I had a lot of harvest after seeing this post of yours! Before, I used to play games, this is a fun game for entertainment, but now I will follow you, read your articles will have more knowledge.

Trackbacks/Pingbacks

  1. john louis closet organizer parts - August 17, 2017

    john louis closet organizer parts

    Strategies For Boxing Promotions Are Evolving; Mayweather Vs AlvarezSports Networker

Leave a Reply