In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…
Tag Archives | NHL
Top Career Crushing Sports Injuries and What We Can Do to Stop Them
Injuries are part of playing sports, but sometimes we wonder if sports injuries have to be so devastating. Players bank on their health for a paycheck and, at the same time, they have to entertain demanding fans. If they don’t perform, they won’t be around for long. Some think that some sports, like football, need an…
Wearable Technology Changing The Sports Landscape
Wearable technology is becoming the latest fad, especially after the launch of smartwatches, various exercise monitors and the unveiling of Google Glass. Below is a look at a few of those technologies and how they are being used to impact the way sports are played and trained for, as well as how they are used…
The Top News In #Sportsbiz – 01.06.14 – 01.13.14
This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site, the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below. Sports Technology Video Editing For Action…
SHOW ME THE MONEY! Being a Sports Super Agent
As one of our Featured Columnists, Hakeem Onafowokan, has pointed out – becoming a sports agent is only one of the many jobs you can have with a law degree. That said, it is the most thought of thanks to the glitz, the glamour and Jerry Maguire. But how do you become the next Scott…
HBO Gives Viewers In-Depth Look At NHL’s Winter Classic
The NHL’s Winter Classic series has a short, yet storied six year history. In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…
NHL Is Thriving, Especially In Canada
The NHL has hit pay-dirt in its new broadcasting rights deal. Rogers Communications and the National Hockey League have come to terms on a 12 year, $5.2 billion contract. Rogers Communications is Canada’s dynamic communications and media company. In a move to strengthen its sports presence, Rogers has recently purchased a 75% stake in professional sports…
Penguins Give Pittsburgh An Early Happy Thanksgiving
As far as sports go, Thanksgiving is traditionally associated with football in this country. But for the last seven seasons, the Pittsburgh Penguins have been giving their city something to be thankful for. The Pens partnered with the Greater Pittsburgh Community Food Bank as part of their 7th annual Turkey Delivery, bringing an early happy Thanksgiving…
The Top News In #Sportsbiz – 11.04.13 – 11.11.13
In this week’s top news from the #SportsBiz, the NFL and its controversies remain a popular topic, but business continues as usual. Other stories include an app released by the International Olympic Committee, YouTube agrees to stream NBA D-League games, NHL fans seeing a hike in ticket prices, and people turning fantasy sports into a six…
The Top News In #Sportsbiz – 10.14.13 – 10.21.13
Top news in the #SportsBiz this week features Formula E and their plan to market to youths. Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales. For all your #SportsBiz news, read on! Sports Marketing Formula E markets…
NHL Teams Utilize SpotlightTMS
Many companies use sports tickets as a tool to push their business relationships to the next level. These companies may be utilizing tickets to increase sales, but how many of them know their return on investment? Thanks to SpotlightTMS, many NHL teams are now offering answers for their corporate customers. The NHL provides corporate customers…
4D May Be The Future Of Sports
It wasn’t long ago that the 3D experience looked to be the future of at-home sports viewing. The technology is out there, but has never become as popular as many had hoped. In a move that could incorporate or skip 3D altogether, 4D is about to become a reality thanks to a company named the Guitammer…