Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers…
Tag Archives | Social Media
Sports Marketing Using Social Media
Sports marketing is a very important part of any successful sports franchise. Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in…
Meet Paul Bissonnette – Twitter Superstar
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on…
How Exclusivity Can Be Big for Athletes in Social Media (Part 2)
A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…
Overtime Post – Thanksgiving for Sports Fans
It was business for me as usual this week since I celebrated Thanksgiving last month, although I wouldn’t mind a second helping of turkey. Regardless, I want to do a short list of things that I’m thankful for this year as a sports fan. Vancouver 2010 Olympics: Not only was it the time of my…
5 NFL Twitter Accounts I’m Thankful For
Ah, Thanksgiving… Family. Turkey. Beer. Pumpkin pie. And football. For me, Thanksgiving is a day to spend with people I love, and to take a step back to think about all the things I have to be thankful for. What are you thankful for? At the top of my list are good health, happiness, family,…
How Women in Sports Voice their Thoughts
(This is a guest post by Lesley Batson) As toddlers, A few of us were dressed up in cheerleader outfits of our dad’s favorite team. As we got a few years older, we wore the youth-sized jerseys which weren’t so bad when we were young girls. As we grew into young women however, we just…
Interview with Martine Yen on Sports and Technology
I had the pleasure of meeting Martine at a local sports tweetup where I first heard about the Hockey Community. Along with her two roommates, they have used their passion for sports and technology to create an online social community where hockey players of all levels can find open rinks and players to play with….
Overtime Post – Pros and Cons of Athletes on Twitter
Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space. Since this is the internet, it’s expected that the general…
How Twitter Impacts Tiger Woods’ Brand
It’s been a year of Tiger Woods stories. After he officially lost the title of ‘number one ranked golfer in the world’, he has decided to join Twitter in an attempt to save what’s left of his brand. If I were Tiger and my secret life of indiscretions had become a public spectacle, I would go…
Taking Control of Your Content
It all started on October 29th during a game between the Minnesota Timberwolves and the Milwaukee Bucks. Minnesota Center Kosta Koufos missed an open jumper. Several players, including the Wolves’ Kevin Love and Wes Johnson, went for the rebound. Love was hacked, sending him to the free throw line. As Love prepared to take his…
The Future of Sports Social Media
In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…