Sporting events can be extremely profitable for the right company or entrepreneur. Additionally, sporting events offer a worthwhile sponsorship opportunity to marketers who want to reap the benefits of being seen by attendees. Unfortunately, getting started won’t be easy – nor will it be cheap. After initial costs and plans are laid out, there’s even…
Tag Archives | sports sponsorship
Which Big Business Makes A Good Race Sponsor?
With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is sponsoring these events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would…
FIFA Renews Major World Cup Sponsors
Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…
The Top News In #Sportsbiz – 01.06.14 – 01.13.14
This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site, the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below. Sports Technology Video Editing For Action…
Arsenal FC And Emirates Perfect Sponsorship Combination
It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium. Additionally, the shirt sponsorship between the two…
The Top News In #Sportsbiz – 12.02.13 – 12.09.13
Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life. News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology. To get a full dose of…
Burton Unveils US Snowboard Uniforms For Sochi
“Look good feel good, feel good play good.” This expression has been used over and over again within the sports world. College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…
The Top News In #Sportsbiz – 11.25.13 – 12.02.13
This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football. Get your #SportsBiz fix below. Sports…
The Top News In #Sportsbiz – 11.18.13 – 11.25.13
This week’s top news in the #SportsBiz includes a major sponsorship extension between Adidas and FIFA that not only benefits the business of soccer, but also developing soccer countries around the world. Other news includes ESPN rebranding its mobile app, the Aereo dispute, funding of the Vikings new stadium and a list of the top…
The Top News In #Sportsbiz – 11.11.13 – 11.18.13
This week in the #SportsBiz, top news includes the upcoming Winter Olympics in Sochi. Other top stories include the WNBA seeing better ratings than the MLS, McDonalds rolling out NFL Rush Zone Happy Meals and a large amount of money riding on Mexico’s playoff against New Zealand. Stay trendy with some of the top stories…
2016 Rio Olympics Looking For Big Sponsor Score
The 2016 Olympics are, amazingly, around 1,000 days away. The 2014 FIFA World Cup is even closer. With these two global events being held by Rio within a span of two years, some experts are saying the country of Brazil is in over its head. Violent street protests are raging because of Brazil’s poor schools, shabby…
The Top News In #Sportsbiz – 10.28.13 – 11.04.13
This week in the #SportsBiz, top news includes Go Daddy taking a new approach to their Super Bowl marketing campaign. Other top news includes Tiger Woods and EA parting ways, record ticket prices for the Boston Red Sox, potentially big numbers for a looming media deal for the WWE and TigerLogic breaking into the sports…