In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…
Tag Archives | NBA
Wearable Technology Changing The Sports Landscape
Wearable technology is becoming the latest fad, especially after the launch of smartwatches, various exercise monitors and the unveiling of Google Glass. Below is a look at a few of those technologies and how they are being used to impact the way sports are played and trained for, as well as how they are used…
The Top News In #Sportsbiz – 01.06.14 – 01.13.14
This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site, the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below. Sports Technology Video Editing For Action…
Top 5 Most Engaging Athletes on Twitter and Instagram
Social media allows engaging athletes to stay connected to their fans and give insight into their personal lives, training regimens and charity work. It’s no surprise that many athletes have taken well to many social media sites. This past year was quite a period of memories for many athletes. The use of Instagram amongst athletes…
SHOW ME THE MONEY! Being a Sports Super Agent
As one of our Featured Columnists, Hakeem Onafowokan, has pointed out – becoming a sports agent is only one of the many jobs you can have with a law degree. That said, it is the most thought of thanks to the glitz, the glamour and Jerry Maguire. But how do you become the next Scott…
Have Sports Analytics Reached Tipping Point?
In the off-season, the NBA’s Toronto Raptors installed a sophisticated six-camera motion tracking system that creates a steady stream of player data. This week, the very same Raptors traded Rudy Gay, who was openly critical of sports analytics. Coincidence? Most likely. However, it serves as a reminder to sports business and sponsorship professionals that a new era has officially “tipped…
NBA in the UK: WePlay Brings Challenges, Chances and Social Media ROI
This week, the social media marketing, strategy and analysis company WePlay released “NBA in the UK: Challenges, Opportunities and Social Media ROI” which is available as a free download from the company’s website, WePlay.co. The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organization faces ahead of…
The Top News In #Sportsbiz – 11.25.13 – 12.02.13
This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football. Get your #SportsBiz fix below. Sports…
The Top News In #Sportsbiz – 11.18.13 – 11.25.13
This week’s top news in the #SportsBiz includes a major sponsorship extension between Adidas and FIFA that not only benefits the business of soccer, but also developing soccer countries around the world. Other news includes ESPN rebranding its mobile app, the Aereo dispute, funding of the Vikings new stadium and a list of the top…
4 Facts in NBA Contracts You May Not Have Known
The NBA, like other professional sports, has a uniformed player contract for each player in the NBA. These contracts may be altered with approval of the NBPA. Below are some new or interesting provisions within a NBA contracts that caught my attention. 4 Facts in NBA Contracts You May Not Have Known Section 5: Conduct,…
How To Handle Yourself In The Press Box
High school sports may have the most passionate fans on the planet, and that’s not idle hyperbole; the absolute best advice I can offer new reporters sitting on press row of a state championship basketball game is ‘bring earplugs’. I have never attended any game – not the Final Four, not the NBA – where…
NBA Looks To Settle Remnants Of ABA Deal
Lately, it seems there has been a lot of talk about the NBA and its media deals. That train is not about to stop. With the NBA losing a bit of money to make fans happy by allowing local games to be streamed over the internet, they may be looking get some of that revenue back….