Most everyone loves tip sheets. They’re easy to read, they don’t take more than a few moments to complete, and most often, they’re fun to read. If you’re an athlete embarking on your post-pro career or any other sports-related executive, a tip sheet, or a series of tip sheets, is a great way to establish…
Tag Archives | Social Media in Sports
Newspaper Paywalls = Opportunity for Sports Franchises
Photo by James Cridland While the year 2011 has already been designated as “The Year of the Tablet Computer” by many, it may ultimately be looked back upon as the “Year of the Newspaper Paywall.” The few newspapers that have already taken the bold step of putting their content behind paywalls, meaning it is only accessible…
How Digital Solutions Are Strengthening Grass Roots Sports
You often hear how digital and new media impacts top-level professional sports to generate new revenue streams and reach its growth potential. Over the last few years there has been growth in the monetization of digital media and the likes of the NFL, NBA and MLB are beginning to cash in. Here in Australia, an…
How to Work in Social Media for a Super Bowl Bound Team
Voice of the Box‘s latest interview comes in a timely matter, as the Super Bowl is set to go this Sunday in Dallas. Joining Matt is Duke Bobber, Internet Coordinator for the Super Bowl bound Green Bay Packers. Duke travels every game with the team, running the main Packers website, as well as its social…
How to Damage a Brand Off the Field
Across the world we have recently had a lot of elite athletes making silly mistakes via social media platforms. Much to my dismay, some of Australia’s best athletes have been involved, with a few tweeting derogatory comments about others or distributing blatantly sexist videos on the net. A recent scandal involving some of the AFL’s…
How to Find your Next Client Through Social Media
Okay, so maybe it’s not quite time to put away the cold calling lists forever, but we might be getting close. Let’s explore the alternative. Social media has a powerful way of putting a face to a name, a person behind a brand, and information from around the world at your fingertips. With the click…
Why Change is Necessary in Sports and Social Media
The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…
Uncovering the Hidden Sports Job Market
Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…
Shane Harmon Interview: Social Media Strategies for Rugby World Cup 2011
I recently took a trip to New Zealand for some fun during the Holidays. It is an amazing country to say the least (and that story is for another article) but I had the opportunity to meet with a few great sports professionals during my trip. One of them was non other than sports ticketing…
Top 4 Ways to Utilize Social Media to Grow Your Fan Base
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….
The Overtime Post
Recently, when we talked to you how we can improve Sports Networker, a lot of you gave us (essentially) one word: more!
Now, we have been bringing you posts Monday through Friday, give or take a sick day ever since our inception. This is about to change.
Welcome to The Overtime Post, where each weekend I will give you a casual highlight of our week’s posts, along with some of the hottest news in social media and sports business. The posts will be more fun and relaxed, as most of us have traded in our weekday suits for sports jerseys and foam fingers anyway.
Think of it as a weekly Sportscenter – something you can read between downs or during timeouts. I know a lot of you have a lot of trick-or-treating to do, so without further ado, this week’s posts:
Now is the Best Time to be a Sports Fan
As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a…