Two weeks ago, I had the pleasure of attending the Ivy Sports Symposium at the Wharton School of Business in Philadelphia. The Ivy Sports Symposium is one of the global sports industry’s premier conferences that sets the standard among college-based sports business events. It is widely considered the best and most comprehensive one-day event. The Symposium has…
Tag Archives | Social Media in Sports
Playup Sports App – Where Sport Gets Social
This article is a guest post by Sam Hawkins A new free sports app has just been released in the UK. It’s called PlayUp and combines real-time scoring, free messaging and fan rooms across more than 20,000 live games The free PlayUp sports app includes real time scoring and statistics for more than 20,000 games,…
How to Use Social Media during the 2011 NFL Free Agency
We can all breathe easy, the NFL is back. And with a little more than a month left until the 2011 NFL season opener (Sept. 8th) we are witnessing a frenzy of a free agency period. In just one week we saw Chad Ocho Cinco traded to the New EnglandPatriots, Reggie Bush taking his talents…
Social Media Done Right
Last week I shared a basic social media guide to get you started on the right path. Today I will provide examples of two sports organizations that are using social media platforms correctly. However, instead of writing about well-known sports like basketball or football I thought it would be interesting to examine endurance challenges that…
The Social Media Engagement Guide
Guest Post by Dmitriy Gamarnik Before social media, reaching customers was a challenge accomplished by face to face, television, radio, or print advertising. Today, a company can use services like Twitter and Facebook to directly communicate with customers. This also means that crowd is filled with many voices and to be effective the message needs…
Technology is Revolutionizing How We Watch Sport
Sport, unlike other forms of entertainment, lends itself to short bursts of consumption and technology is increasingly becoming an enabler in that process. Technology is driving innovations in how we watch sport and even changing the reason why we watch it in the first place. Passionate sports fans, especially avid armchair fans, have a scarce…
From Social Media to Traditional Marketing, Coke Maintains its Fizz
Sports marketing strategies are becoming increasingly sophisticated. The days of corporations walking away satisfied after paying millions of dollars to display their logo on a team jersey are long gone. Savvy marketers know that you to have go where the eyeballs are. Whether it be social media, digital marketing or the more traditional channels, you…
Social Media and Sports Contracts
Guest Post by Elliot Solop Over a week ago, ESPN had a great story on the impact of social media, specifically Twitter, on action sports athletes and their respective endorsement contracts. Action sports, in general, is still very much a growing breed of sports. Unlike the major sports, it receives a lot less of streamlined…
The #1 Reason You Won’t Get Hired in Sports
The number one reason people don’t get hired in the sports industry is “Likeability.” In other words, if you’re not likeable, if you have a chip on your shoulder, if you’re a negative person, if you talk trash about other people, or if you’re just a miserable human being all the way around, nobody…
Women’s Professional Football: Interview with Team Owner Carley Pesente
I’ve previously written about women’s pro football but thanks to social media, I got the chance to interview Carley Pesente, owner of Northeastern Nitro Women’s Professional Football Team in the Women’s Football Alliance. Carley is also a linebacker for the Nitro and has been playing women’s tackle football for 13 years. She is also a…
EXCLUSIVE! Secrets to Landing your Dream Sports Job from an Industry Insider
The sports world is like a secret society including a language similar to Morse code. Once you’ve entered through the doors of the stadium, you are adorned with a special robe in your designated team colors. As the next ‘chosen one,’ you receive a purple medal of honor for making it through the doors as…
A Sports Marketing Success Story
Sports marketing has evolved over the last few decades. It used to consist simply of a television commercial, a signboard at a televised event, or maybe a player endorsement with a chosen player wearing a company logo on a shirt. Today, sports marketing is far more innovative and sophisticated. Sponsors want returns for their investment…