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Tag Archives | Social Media in Sports

What Happens in Vegas, Starts with Social Media

True to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events. Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a…

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A Perfect Day. (In Social Media)

The Chicago White Sox, a Digital Royalty client, practiced perfect social media agility on July 23rd as Mark Buehrle threw a Perfect Game. What were the measurable social media results? The White Sox experienced a 21% increase of their online ecosystem, Positive Sentiment grew 8 percentage points and words like “LOVE, BUEHRLE, PERFECT and OBAMA”…

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Ticket Sales and Social Media: MLB Dilemma

Ticket Sales are tough to come by these days due to the economy and other excuses people seem to come up with.  I was lucky enough to attend a Cubs game with Tyler Johnson (who happens work for the White Sox, but the team was out of town that weekend we watched the Cubs). Tyler…

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Fans Are Talking Online: Can You Hear Them Now?

Image by leonard.beckman This is a guest post by Ryan Stephens The last post I did for Sports Networker was a very applicable, step-by-step approach to utilizing social media with respect to sports. It is a formula I will typically use when Lewis gives me the opportunity to share with you all.  However, this week…

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5 Ways to Use Twitter: Promote Your Sports Company Or Personal Brand

Image by bluemedia1 This is a guest post by Ryan Stephens Sports companies and brands have traditionally been slow at adopting web 2.0 and social media strategies. This is unfortunate because fans are all over the web having conversations about your brands without you. Joining this space, and potentially becoming a prevalent figure in this…

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