A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…
Tag Archives | Sports Marketing
Top 5 Sports Marketing Tips
The American consumer “consumes” food, electronics, clothes, collectibles, and sports marketing through Monday Night football. A smart sports marketer will understand that the consumables each American purchases can be emblazoned with the name and franchise image of a certain sports team or player. Sports marketing is one of the hottest careers, but because of its…
Overtime Post – Pros and Cons of Athletes on Twitter
Through out this whole week, we’ve had ongoing discussions about the pros and cons of professional athletes using social media to build their brands and engage with fans. Twitter, specifically has been a hot topic due to Tiger Woods making a re-entrance to the space. Since this is the internet, it’s expected that the general…
Marketing Resources for Pro Athletes
When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to…
Top 4 Ways to Utilize Social Media to Grow Your Fan Base
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….
Connect with Tribes Instead of Crowds
(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…
Hispanic Sports Marketing 101
The Hispanic segment offers demonstrate opportunity due to size, growth and increasing spending/purchasing power. It’s expected that by 2050, 28% of the U.S. population will be Hispanic, thus opening up the doors for marketers. There are a few things to know about marketing to Hispanics:
Culture: You must first understand the culture and ensure that your marketing message is culturally relevant, otherwise it won’t work. For instance, when you think of Hispanics, you may think of the Spanish language used amongst the segment since there are different dialogues that are used within the culture. It’s as simple as understanding a word that may be used in Mexico doesn’t have the same meaning Puerto Rico or visa versa.
The Ultimate Sports Business Resources
At Sports Networker, we pride ourselves on being one of the leading resources for covering the latest cutting edge topics in sports business, sponsorship, PR, and social media.
However, this post is not about us, but rather other resources that we have personally found to be useful and informational, in hopes of creating a great list of the ultimate sports business resources. We’re bound to have missed a few, so please let us know your favourites if they aren’t on the list!
Top Brands Dive into Sports Sponsorships
We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.
American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.
Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.
Sports Business Weekly Buzz
Euroleague Basketball signs first-ever title sponsor
Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.
Tim Tebow Gets Chance To Take On Michael Jordan
Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job
How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.
Want to Score in Sports? Create a Connection
And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.
Twitter Sports Marketing Guide
Introducing Sports Networker’s exclusive Twitter sports marketing guide, where we have analyzed the top twitter users in sports and created tried and true tips on how teams are marketing their team to interact and build a relationship with their fans to create some of the highest follower lists on Twitter
Why Sports Professionals Must Attend Conferences
Have you ever attended a sports conference? Most sports professionals who have know how valuable they are. Things change when you meet people face to face. I don’t know how the chemicals in our bodies transform when we actually see how someone looks, listen to the sound of their voice, touch their hand when we…