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Tag Archives | Sports Marketing

Social Media Report Card – The MLB

Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…

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The Bowl Conundrum Structure Needs Public Relations Help

BCS. Sometimes that’s all you have to say to launch a storm of criticism about today’s way to select the best team in college football. Just ask Bill Hancock, last week’s newly named executive director of the Bowl Championship Series. To be sure, Hancock is no Johnny-come-lately. He was the first director of the Final…

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3 Reasons Athletes Should Use Social Media

Last week Antonio Ramirez wrote in from Mexico to ask what the best arguments were for convincing players to participate in a social program. It’s a great question, and in Antonio’s case, for a great cause. Childhood obesity is quickly becoming an epidemic in Mexico, particularly surrounding low income areas and schools. And he’s looking…

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Relinquish Control, Empower the Passionate Fans!

Sports marketing thought leader, Jason Peck, said something two weeks ago that really resonated with me. After hearing a company say they controlled their brand in social media he said this, “The words influence, facilitate and protect your brand should replace control.” Frankly, I couldn’t agree more… … Provided it’s your fans who pay money…

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How can social media tools drive your sports marketing success?

What brands have succeeded in using social tools to increase their engagement with their fans? Enhance their brand affinity? Drive their bottom line? These are all questions WE’RE going to explore today, together.  That’s right, I’ll get us started, but then let’s use the comments section to build out both lists until we have a…

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Hop On The Social Media Wagon In One Month

Image by Matt Hamm Lewis asked me to discuss the benefits of blogging to enhance your sport marketing efforts this week. Being a huge advocate of blogging, this shouldn’t be a problem for me, but when I sat down to write the words didn’t flow. I suspect because in my mind there’s a logical progression…

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Top 10 Sports Industry Sites of the Year!

Everyone loves a top 10 list so I decided to take a poll and generate a list with the top sites to help you in your quest of being the best sports executive possible. There are many great sports industry websites out there in a variety of niches.  Some are fan related, team related, blogs,…

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5 Ways to Use Twitter: Promote Your Sports Company Or Personal Brand

Image by bluemedia1 This is a guest post by Ryan Stephens Sports companies and brands have traditionally been slow at adopting web 2.0 and social media strategies. This is unfortunate because fans are all over the web having conversations about your brands without you. Joining this space, and potentially becoming a prevalent figure in this…

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Andy Dolich, COO of the San Francisco 49ers on Football, Technology and Sports

Image by Jed Jacobsohn Today, SportsNetworker features an interview with Andy Dolich, Chief Operating Officer of the San Francisco 49ers, and highly respected executive in the sports industry. As COO of the 49ers, Andy Dolich is responsible for day to day business operations of the franchise.   Dolich joins the 49ers with over three decades of experience…

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Why Some Make it and Others Don’t: The Journey to the Top

Image by Harpo42   Let me just go out there and say it: Matt D’Orazio is a stud. Yes, that’s right, Matt is a football superstar!  Not only is he an eight year Arena Football League veteran, but he also has won two Arena Bowl Championship games and was the MVP both times.  In fact,…

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A New Way to Engage Fans: Add Thunder to Your Brand

Image by Amir Rijavec Building an online community for individuals and companies is tough.  Luckily for us there are experts like Chris Brogan, Seth Godin, and Dan Schawbel who show us the way.  But with the power of the Internet, social networking, and other Web 2.0 applications, isn’t it time sports teams start engaging and…

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