Year after year, one of the regularly covered aspects of the Super Bowl is the high price of purchasing a 30-second commercial during the game. Reports state companies are paying about $2.8 million to briefly expose their brand to the estimated 100 million people who will watch this year’s Super Bowl. That is a slight…
Tag Archives | Sports Marketing
How to Find a Job in the Growing Sports Industry
According to the SportsBusiness Journal, the Sports Industry is one of the fastest-growing industries in the United States with nearly $250 billion in revenue annually. That makes it bigger than the U.S. Auto Industry and 10 times larger than the Motion Picture Industry. What does that mean to you? It means there’s an enormous amount of…
Getting A Degree In Sports Marketing
Do you love sports, but have no athletic ability beyond memorizing stats and fielding a fantasy league? Perhaps you’re an athlete, but realize a professional career isn’t in your future. Maybe you’re preparing for the draft, but need to prepare for a career once your playing days end. If you enjoy sports, sales, meeting people,…
Shane Harmon Interview: Social Media Strategies for Rugby World Cup 2011
I recently took a trip to New Zealand for some fun during the Holidays. It is an amazing country to say the least (and that story is for another article) but I had the opportunity to meet with a few great sports professionals during my trip. One of them was non other than sports ticketing…
A Kid’s Guide to Sports Marketing
When you think of sports marketing, you probably think of adults writing adult-oriented campaigns, right? A creative sports marketer, however, realizes that they can and should target the juvenile demographic as well. Not only are kids receptive to sports marketing campaigns; they can also come up with their own, using their creative talents to raise…
An Interview with San Francisco Giants’ Director of Social Media
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…
How Sports Marketing Makes the Super Bowl
It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…
A World Without Sports Marketing
Although careers in sports marketing are relatively new, sports marketing as a practice is over a century old. As sports began to professionalize, savvy promoters, athletes, and entrepreneurs quickly recognized that the business of sports required marketing support. Sports marketing has two distinct, interdependent, forms: marketing of sports and marketing through sports. If you market…
Top Sports Business Resources of 2010
Earlier this week, we had a vote for the top sports social media professional of 2010, and it garnered over 2000 votes. As voting wraps up today, we’ve decided to another one for the top sports business online resources of 2010. We’ve narrowed it down to these links, but if there’s one we’ve missed, let…
Using Mobile Apps in Sports Marketing
The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…
Top Five Sports Jobs
If you’ve ever attended a live sporting event, you’ve seen all types of entry-level sports jobs; from ball boy to towel boy to mascot, but there are some sports jobs that require more skill, education, and passion than a dusty ball boy or a sweaty mascot. While these entry-level sports jobs can open the door…
Sports Marketing Using Social Media
Sports marketing is a very important part of any successful sports franchise. Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in…