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Sports Marketing Using Social Media

Sports marketing is a very important part of any successful sports franchise.  Imagine attending a game and not seeing people wearing jerseys, hats, giant foam fingers, or other vibrant gear emblazoned with their favorite teamʼs name or mascot image. Crazy. Sports marketing is about getting the word out about a team or team member in order to gain capital for the franchise and the sponsors. Out of all the sports jobs in the sports industry, sports marketing is one of the most versatile especially now that social media marketing has made marketing so much easier.

If you want to work in sports as a sports marketer and be a success, you should consider these tips for successful social media marketing:

Create a Blog

The power of the blog is immense. Many a tide of public favor has been swayed with a single blog. Today, many people use blogs as a way to create an income by blogging and inserting links to affiliate sites. As a sports marketer, you will want to create a blog that brings in readers who you can then turn into fans. You can create a blog using a site like Blogspot or Tumblr, or you can create a special blog catered specifically to the team or player you are marketing using WordPress. Once the blog has been created, you can work your marketing magic and get your blog noticed. For the record, both Sports Networker and my blog at use WordPress.

Make Friends

Another way to utilize social media for your professional benefit is to join LinkedIn where professionals from all industries get together and network for contacts, work, and recommendations. Making friends with others who work in sports is a great way to market yourself, your brands, and your clients. You can gain success from impressing others in the same industry, especially ones who can help further your career.

Facebook Fans

Sports are a huge draw online, and those with sports jobs (marketers, managers, players, investors), can be just as popular. If you are marketing a specific player or franchise, you should consider creating a Facebook fan page where fans and potential fans can go to read news, chat, comment, and fall deeper in love with their sport.

The smart sports marketer understands the sports marketing has evolved to include social media marketing and social media connections. These sports marketing social media tips and others will help the savvy sports marketer find the perfect niche online where they can corner the market and make a success.


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