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Turning Participants to Fans: Bridging the Gap Between Recreational and Pro Track & Field Athletes

When people think about low-paying (or non-paying) entry-level jobs, professional athletes usually don’t come to mind. Two blog posts by the Track and Field Athletes’ Association this year highlighted the shallow financial opportunities for elite track and field athletes; the necessity of combining multiple sponsorships, funding sources and day jobs for elite athletes; and the…

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How Sports Teams Are Using Pinterest To Engage Fans

Thanks to Pinterest, I now have 162 uses for a mason jar. Give me five minutes of exploring Pinterest’s boards and I could plan a dream wedding with a stunning dress, decadent cake and creative center piece (using a mason jar of course, what could be more whimsical?). Although the reports say that Pinterest is…

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Social Media Examines The Life Of An NFL Official (INFOGRAPHIC)

They’re the most hated individuals on any given Sunday in the Fall. Some are better known for their disastrous hiccups while others are known for, well, their physique. Yes, I’m obviously talking about Ed Hochuli (See left). But, thanks to InfographicWorld.com and social media, we’re able to take a closer look at NFL officiating. From the…

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4 NFL Teams To Follow On Pinterest

The National Football League (NFL) is quickly becoming not only king of popularity, but king of social media as well. Whether it be FaceBook, Twitter, Google+ or Pinterest, teams are talking to the web to keep connected. And some much more than others. Pinterest, at its origins, was considered a hotspot for things about as opposite of…

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Manchester City: Winning In Brand Promotion Via Social Media

Just take a look at Manchester City’s website and you’ll see an organization that puts the utmost importance on connecting its fans — those in England as well as worldwide — to the team, which is a member of England’s Premier League. Last year, the football club won Sports Website of the Year at the…

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6 Women Tennis Stars to Follow on Twitter

The best thing about social media platforms like Twitter is that followers can stay connected with the people, topics and events that matter most to them. There are a number of top female tennis players who regularly update their fans with their itinerary, matches, travels, thoughts, rants and more. Of course, these tweets also include…

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NFL vs. EPL: Who Wins The Social Media Playoffs? (INFOGRAPHIC)

Football versus, well, football. The National Football League is widely popular within the United States while English fútbol (soccer) is a global phenomenon, with one of Europe’s best known leagues being the English Premier League. So, according to social media, what league comes out on top? Granted, this isn’t an exact science comparing the two…

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Top 7 NBA Player Twitter Accounts During Olympics

Note – The following list is not based on who has more number of followers and who doesn’t but is based on who has more tweets apt to the Olympic events and who tweets more often. It is also based on whose tweets are of most recent events and whose aren’t. Also, only verified Twitter…

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3 Examples of Social Media Disasters During 2012 Summer London Olympics

Social media giant Twitter has grown to over 500 million users and an average of 340 million tweets per day (August 2012) and is continuing to grow. Athletes, fans, and team/organization representatives have used the site to connect to one another and build an online relationship. But as is too often the case in these…

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Martial Arts in the Social Networking Age

Guest post submitted by Jake Roberts There is no doubt that the Internet, and social networking in particular, has resulted in many positive changes in martial arts today. However, it is important to remember that social networking did not start with Facebook and LinkedIn. Martial artists have been avid users of the Internet almost since its…

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Twitter Chats: Great Way to Learn from Sports Industry Professionals

The intersection of sports and social media has been an ever increasing way for young career-minded individuals to interact with leading professionals in the industry. Twitter Chats covering sports business, sports media, public relations, and other related topics have become extremely popular across the social media network. If you don’t already have a Twitter account,…

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Bengals Coach Marvin Lewis Implements Twitter Ban During Training Camp

The Cincinnati Bengals just started training camp this past weekend, and head coach Marvin Lewis is already making headlines. Upon players’ arrival at camp in downtown Cincinnati, Lewis informed his team of an official ‘Twitter ban’ that will last at least through the duration of camp. After consulting with some veteran players, Lewis came to…

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