Lockouts. You may win a better collective bargaining agreement or revenue sharing plan, but you won’t win friends or fans by keeping them out of the arena. With the NHL lockout already consuming the first two weeks of the season, sponsors, season ticket holders, employees, and local business owners are wondering how much their fortunes…
George M. Perry
Author Archive | George M. Perry
Turning Participants to Fans: Bridging the Gap Between Recreational and Pro Track & Field Athletes
When people think about low-paying (or non-paying) entry-level jobs, professional athletes usually don’t come to mind. Two blog posts by the Track and Field Athletes’ Association this year highlighted the shallow financial opportunities for elite track and field athletes; the necessity of combining multiple sponsorships, funding sources and day jobs for elite athletes; and the…