Sports radio usage is declining amongst fans according to a recent sports media study conducted by the Sporting News.
The study – which involved online surveys – shows sports radio content has declined and it currently trails other sports media options such as social networking and smartphone usage.
Social networking, media and smartphone usage provide sports fans with up to the second updates about their favourite team’s happenings, while radio broadcasts must adhere to a scheduled on-air time to broadcast the news.
The study also showed that radio trails television, online, and print when it comes to sports coverage.
“In a fragmented media landscape, it’s important for us to understand where and how sports fans are engaging with content,” said Sporting News president Jeff Price.
“It’s interesting to follow news on the latest gadgets and apps to hit the market for fans, but for business stakeholders like sports publishers, marketers and of course leagues, it’s crucial to find and engage fans at scale. This annual report helps provide a snapshot of the market and focus on what is of most interest to most fans.”
While radio can still be quite engaging due to broadcaster opinions, interesting call-ins from fans, entertaining segments and player interviews, it is quite apparent that fans want sports news as fast as they can come by it.
As smartphones, apps and social media continue to increase in popularity, media such as radio, newspaper and magazine are slowly becoming ancient forms of media that we may end up leaving in the past.
Photo courtesy of: PDX Retro