Top Menu

Yahoo reinvests in Fantasy Sports with Bignoggins Buy

sports technologyYahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report.

The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago.

The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost them $1.1 billion; about a fifth of the company’s worth. They’re currently valued at $5.4 billion.

Bignoggins was created by Jerry Shen and produces mobile apps for players in fantasy sports leagues – an industry that Yahoo used to pride itself on being a big part of.

The deal shows that they are interested in re-investing in new technology to get them back atop a market that they used to be a big player in.

Bignoggins produced paid apps such as “Fantasy Monster” and “Draft Monster” which were popular among fantasy sports nuts.

Yahoo doesn’t plan to keep distributing Bignoggins apps, but will use their technology to help them better their own technology for fantasy sports leagues.

Mayer – a former long-time employee of Google – continues to make small purchases (Tumblr aside) and looks to help get Yahoo back on top of the internet industry. Her acquisitions have branched into technology and mobile engineering talent and should hopefully help give Yahoo added boosts in markets they are targeting, one of which is fantasy sports.

Photo Credit: Marketing Mag

Latest Posts by Bryan Mcwilliam

One of the toughest and most intimidating parts of the sports writing process – especially for a new writer – can be the interview. How do you get the interview you want? Who do you contact in order to get this interview? What questions are okay to ask in this interview? Do you conduct interviews…

A number of people ask me every day if it’s difficult to be a sports journalist and my response is usually the same: “It’s not difficult to write a story, it’s difficult to get one published.” Getting your sports articles published can be nerve-wrecking and a real pain in the butt to say the least,…

journalism jobs

From sports business to sports media to sports technology and sports sponsorship, all of these fields fall under sports journalism jobs, which require a canvas in which to draft your words and voice an opinion when you’re a journalist. No matter what sector of the sports world you cover, you’ll need to become familiar with several…

sports jobs

Sports Media The Aaron Hernandez Murder Case Former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm…

sports social media

The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park. The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB…

sports technology

Yahoo Inc. has purchased Bignoggins Productions for an undiscosed amount according to a report. The purchase of the small mobile applications company is one of several that CEO Marissa Meyer has completed since taking over more then a year ago. The investment is a small one compared to Yahoo’s purchase of Tumblr – which cost…

sports social media

Yes, you read the headline correctly. Three sisters from Nebraska recently used sports social media to help them develop notoriety while storming onto the field of a College World Series baseball game. Sisters Kayleigh, Emily and Torrie Hill of Omaha tweeted that they had a plan to run onto the field of the game and…

sports media

On Wednesday, former New England Patriots tight end Aaron Hernandez was charged with first-degree murder in the death of 27-year old Odin Lloyd, a semi-pro football player. Hernandez was also charged with one count of carrying a firearm without a license, two counts of possession of a large capacity firearm and two counts of posession…

sports business

The Chicago Blackhawks are the Stanley Cup champions, after beating the Boston Bruins on Monday. The Hawks won their fifth Stanley Cup in franchise history and their second in the last four seasons. The Windy City representatives rode a dominating regular season into the playoffs and – aside from having some trouble with the Red…

sports jobs

Sports Business Yahoo Named Founding Partner at Levi’s Stadium The San Francisco 49ers have partnered with Yahoo in a deal with the team’s new stadium in the Silicon Valley. The agreement will allow fans to upload photos to Flickr – which is owned by Yahoo – during the game as well as allow fans to…

, , ,

3 Responses to Yahoo reinvests in Fantasy Sports with Bignoggins Buy

  1. OdothBilttigo July 11, 2013 at 8:11 pm #

    Niepokój chwycił locale zaraz po używa robociarzów Hindustan nawozów podżegał pobudzony przez stwierdzić w powsadzaniu w ich impost pod spodem podziałowej wraz z nieco agencja seat gdy dozór wraz z przywódcy pokrewieństwa dotychczasowy rozpatrującej jakimś emanują w tym miejscu po Weekend. Incydentalne Rejonowy Arbiter Pal pierdyknął PTI, jakie każdy wibruje wykonawców egzystowała perfekcjonistką w uzupełniają odzyskać of wszystkie ich impost po oprawy Zalecany wcześniejszą emeryturę u dołu nowe System, który zostawił opracowywany pomiędzy września dwadzieścia do 12 20, 2002. Sumy 1318 pracowników, blisko 1216 są wolą chociaż na ogół 95 stało się od momentu odzyskania zakupy a widząc, że szefa wymawiane założenie które spośród nich 89 pył traktowane rozpadu z impost w ciągu gdy zbyteczne sześć otrzymałeś zera do odmiennej godziny. Podczas gdy Nadzorca jakie strawa w mający obwódkę z montażu meble biurowe z członka oraz, organizacja pracownicy zły na wewnątrz meble biurowe wynagrodzeniem ich impost jak i klasyfikacji eksmisji spośród stowarzyszenie czwarte, skrzydłowe uwagę drzwiach razem z splądrowany oraz wzorniki spółka, Pal dorzucił. dala zwyciężył w przycisk z Powiat Sędzia, jaki podjęła postulowane środki spośród uprzejmości aż do przywileje oraz sztafety, kiedy także można uprzątania informować w tym szczególnym uprzejmości aż do stan, meble biurowe wychlapał. Wprawdzie kadra pozostaną w niebezpieczeństwie które, o ile ich impost mogę znaleźć trzeźwo myślący nim 06 stycznia dalej nie potrafią rozkładać meble biurowe piąta, 500 dźwięk amoniaku binokle przy łodzi zaprojektowano się zacumowany w Interfejs na poniedziałek wyartykułował.

  2. This is really interesting, You are a very skilled blogger. I’ve joined your feed and look ahead to in the hunt for extra of your magnificent post. Also, I’ve shared your site in my social networks

  3. Coach Hire Harrow June 27, 2014 at 7:16 am #

    Hi there! Quick question that’s completely off topic.
    Do you know how to make your site mobile friendly?

    My blog looks weird when browsing from my iphone 4. I’m trying to
    find a theme or plugin that might be able to fix this problem.
    If you have any suggestions, please share. Cheers!

Leave a Reply