Just when you thought you could put the finishing touches on your year-end list of best/worst stories, University of Florida football coach, Urban Meyer, added yet another chapter to 2009’s book of sports public relations case studies. On Saturday, all modes of media went into overdrive when the 45-year-old two-time national champion coach announced he…
Tag Archives | Sports
Sports Business Weekly Buzz
TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…
Top 10 Sports/Social Media Trends of 2010
Jason Peck recently asked 16 sports industry thought leaders (a few of us who write here among them) to share their thoughts and predictions for sports and social media in 2010. The result was an awesome ebook full of some solid insights. In this post I’d like to build off the foundation Jason (and the…
Interview with Mark Allan of NFL Films
Matt Crevin of Voice of the Box interviews Mark Allan from NFL Films. Mark is a seasoned professional and takes us through his role as camera operator. He also shares what companies like NFL Films looks for from young up and coming talent looking to break into this unique piece of the sports business.
University of Alabama Cancels Classes for BCS Title Game and Escapes PR Wringer
Am I the only one who finds that the University of Alabama canceling classes January 6-8, thus postponing the start of its spring semester so its students and faculty can attend the BCS National Championship game in Pasadena, Calif., ironic? I’m all for giving Crimson Tide fans calendar flexibility to travel to see their team…
Selling Tickets to the Family
Nothing is quite as powerful or as meaningful to a prospect as the benefits of ticket ownership for their children. Talk about the benefits of tickets to them personally, and many will say OK… but talk to them about the benefits related to their children, and suddenly the purchase becomes much more personal and emotional….
Sports Business Weekly Buzz
72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…
RIP Chris Henry
“I kind of felt I dug myself out of the hole and started doing the right things.” -Chris Henry Early yesterday morning, Cincinnati Bengals’ wide receiver, Chris Henry, passed away after falling out of the bed of a pickup truck. On Wednesday, Henry was involved in a domestic dispute with his fiancée at their home,…
Well, This is Awkward. Tiger is Decade’s Top Athlete.
Three weeks ago, Tiger Woods had it all. He was the world’s best golfer, a superstar athlete with a beautiful wife and kids, millions of dollars, sound endorsements from big brands, and an untarnished image. Then, in the very early hours of Black Friday, Tiger Woods was involved in a single-car accident on his neighbor’s…
Create a Presence: The Influence of LinkedIn Groups
Last May I was kicking back with Lewis Howes at a Chicago Cubs game, not knowing in two weeks time I would be doing the same thing with another colleague, Jude LaRose. Still digesting the LinkedIn knowledge Lewis dropped on me, Jude and I ended up not paying much attention to the play on the…
Interview with Jim Mercurio of the San Francisco 49ers
This week Matt Crevin from, Voice of the Box, interviews Jim Mercurio, VP of Stadium Operations and Security for the San Francisco 49ers. Jim is like a mayor of a small city on GameDays and is directly responsible for anywhere between 1,200 and 1,400 employees. Jim discusses the numerous jobs that fall under his management…
Sports Business Weekly Buzz
Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)