For the record, I am a Sixers fan, and I love Allen Iverson. The Background Three years ago, yesterday, Allen Iverson asked for a trade from the Philadelphia 76ers. “As hard as it is to admit,” he said, “a change may be the best thing for everyone.” Eleven days later, Iverson was traded to the…
Tag Archives | Sports
Interview with Dave Kranz of the San Francisco 49ers
This weeks feature by Matt Crevin, Voice of the Box, is with Dave Kranz, head statistician for the San Francisco 49ners. Dave is the top man of an eight person crew responsible for recording the details of every play in an NFL game. Learn more about this unique role as Dave shares how he got…
Reach out in New and Creative Ways for Ticket Sales
I always take the opportunity to reach out to a customer and show off a brand I represent. I won’t lie, I had a college professor that pounded this into my head for a semester. Working in ticket sales a few years later, I searched for ways to capitalize on this point. In today’s ticket…
Athlete Branding & Owning a Domain Name
Why an athlete should care about their domain name and personal brand. As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that…
What to Say When Your Prospect Says, “Call Me Back Later”
You have a prospect who’s genuinely interested. They’re asking all the right questions, and you’re responding perfectly. All seems to be going well, and it looks like you’re about to close the deal. All of a sudden they say, “I’ve got some other pressing things that are going on right now, so I have to…
7 Social Media Tips for Sponsorship Sales
Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions. 99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their…
Interview with Corky Truin of the Seattle Seahawks
This week’s Voice of the Box interview is with Corky Truin, team photographer for the Seattle Seahawks. Corky discusses what its like to bring his two passions of photography and sports together. Learn some helpful tips on how to break into sports photography while gaining insight into this specialized role within the NFL.
Social Media Report Card – The MLB
Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…
Tiger Tales…This is No Children’s PR Story
Have you read and heard more than your share about Tiger Woods’ unfortunate meeting with a fire hydrant and a tree last Friday morning? I think I have. But one last thing…and only because it’s the main, if not the biggest sports PR story this year, and is already leading Jay Leno’s monologue. The quickie…
How to Network at a Sports Symposium
We are about to enter Sports Symposium season. This Friday is the granddaddy of them all: The Princeton Sports Symposium. Amongst the panelists are former Baltimore Orioles and Chicago White Sox general manager Roland Hemond, Sports Illustrated senior writer Tom Verducci, President of Ponturo Management and chairman of the Leverage Agency sports marketing firm Tony…
The Huddle: Nothing Beats a Team
The sights and sounds of summer are arguably the best of the year. Ask most anyone and they will list summer as one of their favorite times of year. If you ask why, you will get a variety of answers. Some will cite the long, sunny days filled with enjoying time at the beach. Others…
Where To Find Sports Domain Names
The domain name industry has come a long way in the last 20 years. In the early 1990s, an individual needed to write in and request a domain name and there was a limit of five names. A few years later, Network Solutions came on the scene and you could register a domain name, but…