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F1 Heads Toward Branded Content Sponsorships

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

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5 In Demand Job Postings In The Sports Industry Today

Job postings in the sports industry include some of the most competitive positions in the nation, but also include some of the most rewarding jobs both personally and financially. A big problem with finding the right job posting in sports is the growth numbers in the sports field are not quite as promising as areas…

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Hot Dog Stand Marketing: Sports Sales Vol 7: Transformations

Now I know that photo of myself below makes me look like I’m a long way from working at the hot dog stand, but I promise that’s still me! The point is this – when I say “transformations” people have a tendency to jump on that as an assumption that I mean change who you…

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The Top News In #Sportsbiz – 11.18.13 – 11.25.13

This week’s top news in the #SportsBiz includes a major sponsorship extension between Adidas and FIFA that not only benefits the business of soccer, but also developing soccer countries around the world.  Other news includes ESPN rebranding its mobile app, the Aereo dispute, funding of the Vikings new stadium and a list of the top…

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The Top News In #Sportsbiz – 11.11.13 – 11.18.13

This week in the #SportsBiz, top news includes the upcoming Winter Olympics in Sochi.  Other top stories include the WNBA seeing better ratings than the MLS, McDonalds rolling out NFL Rush Zone Happy Meals and a large amount of money riding on Mexico’s playoff against New Zealand.  Stay trendy with some of the top stories…

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Hot Dog Stand Marketing: Sports Sales Vol 6: Leader Teammate

Have you recently heard or said something like this? “I hit my budget, that’s all I can do!  I mean it’s not my fault everyone can’t be as motivated as I am.” Or how about this one? “How can I be expected to do all of these things?  I need some more help.” More often…

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Mike Rudd Helps People Turn Their Passion Into Careers

Monday through Friday, people are clocking into work from nine to five.  It seems like a never-ending process for most because the passion has either long gone or wasn’t there from the start. When Can I Ketchup And Find My Hotdog Stand is an Ebook by Mike Rudd, a man that knows his hot dogs. More…

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The Top News In #Sportsbiz – 10.28.13 – 11.04.13

This week in the #SportsBiz, top news includes Go Daddy taking a new approach to their Super Bowl marketing campaign. Other top news includes Tiger Woods and EA parting ways, record ticket prices for the Boston Red Sox, potentially big numbers for a looming media deal for the WWE and TigerLogic breaking into the sports…

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Hot Dog Stand Marketing: Sports Sales Vol 5: Being Positive

“Remember one thing. Through every dark night, there’s a bright day after that. So no matter how hard it gets, stick your chest out. Keep your head up, and handle it.” – 2PAC 2PAC said it best  – we have to handle adversity and wrap our hands around being positive in all aspects of life…

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The Top News In #Sportsbiz – 10.21.13 – 10.28.13

Top News in the #SportsBiz for this week involves Xbox One launching promotional commercials during the NFL’s Sunday Night Football.  Other news includes the NFL looking at potential Thursday night game packages, Vikings stadium talks, a Fitness and Sports Technology Expo, and an evolving NCAA rule book.  Read on to get your #SportsBiz fix! Sports…

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Los Angeles Kings Market Strategy Utilizes ‘Commonality’

In a market that is chock-full of history and showtime, the Los Angeles Kings have tried for years to create their own following.  The Lakers, Clippers, and Dodgers ran the Los Angeles scene.  Meanwhile, the Kings were trying to desperately find a way to fill the Staples Center and build a fan base.  Gretzky brought…

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The Top News In #Sportsbiz – 10.14.13 – 10.21.13

Top news in the #SportsBiz this week features Formula E and their plan to market to youths.  Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales.  For all your #SportsBiz news, read on! Sports Marketing Formula E markets…

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